- Jerrick shows impressive ability to be both pioneer, leader in marketing space evolving from traditional advertising to branded content
- Numbers show Vocal branded-content opportunity outperforms industry competitors
- Vocal allows organizations to partner brands with authentic creators to connect with organic audiences, utilize influencer marketing
In a digital world where a growing number of Internet users resent the intrusive nature of pop-up windows and actively use ad blockers to avoid them, businesses are finding it increasingly difficult to share branded messages with key target audiences. Yet building a brand and capturing consumer attention – and dollars – are more important than ever for a company’s survival. Fortunately, Jerrick Media Holdings Inc. (OTC: JMDA) and its exclusive platform for digital creators – Vocal – offer branded-content potential unlike any other.
Organizations across all industries can benefit from the compelling opportunity created by Jerrick. The loyal audiences found on Jerrick’s Vocal network, combined with its Vocal for Brands content capabilities, allow DTC (direct-to-consumer) brands an unparalleled opportunity to partner with real creators and thought leaders who already have engaged audiences.
The future of marketing is clearly noninvasive. A 2019 Statista analysis (http://ibn.fm/umROO) indicated that 25.8% of internet users in the U.S. use some form of ad blocker, increased from 23.6% of users in 2017, and 20.6% of users in 2015, and is expected to continue to grow (http://ibn.fm/y8Sx1). Obviously, an advertising alternative is called for, and the shift seems evident: unlike interruptive advertising, branded content is 22 times more engaging than other content, and customers loyal to a brand spend up to two times as much on branded services. Moreover, brands must adapt to the modern consumer, one whose focus includes not only price and product availability but also a more wholistic interest in a company’s story – its purpose, community, and corporate responsibility efforts (http://ibn.fm/fTxJZ). In short, brands need a way to engage on a more personal level with their consumer audiences to tell their story – and Jerrick’s Vocal platform has provided a solution.
A holding company that develops technology-based solutions, Jerrick has shown an impressive ability to be both a pioneer and leader in a marketing world that is fast evolving from traditional advertising to branded content. Jerrick has created a distinctive technology platform that ranks among the top online creator platforms in the digital world. Designed to develop and engage content creators, Jerrick’s Vocal offering has grown into one of the top platforms of its kind.
Though tech companies come and go, Jerrick’s proof is in the pudding. Vocal’s latest numbers reveal the compelling power of the platform to connect brands with engaged audiences (http://ibn.fm/IuUzj):
- Vocal stories deliver nearly five times higher average click-through rate than the branded-content industry standard.
- Vocal for Brands campaigns offer an average one-third of the cost-per-read compared to other branded-content campaigns.
- Readers spend 110% more time on Vocal’s branded-story pages than the industry’s average piece of branded content, engaging for nearly three minutes on average per story.
The bottom line? Vocal allows an organization to partner its brand with authentic creators to connect with organic audiences. Storytelling with Vocal for Brands reaches already-existing customers without annoying them, helping a company build unmatched brand trust and affinity. Customers, who have already accrued their own readership following within the platform, take on the role of influencers. A recent Forbes article recommended influencer marketing as a top non-interruptive strategy for brands, as marketers are able to “leverage individuals with large social media followings to market their products,” earning consumer trust instead of triggering annoyance.
Jerrick Media Holdings is focused on the development of digital communities, targeted marketing of branded digital content and e-commerce opportunities. To accomplish these objectives, Jerrick envisions, designs and builds modern technology companies that redefine how people interact with technology. As the parent company of Vocal, Jerrick has built and shipped products that have influenced millions of people worldwide.
For more information, visit the company’s website at https://Jerrick.media
NOTE TO INVESTORS: The latest news and updates relating to JMDA are available in the company’s newsroom at http://ibn.fm/JMDA
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