Next 1 Interactive, Inc. (NXOI) Retains M80 to Launch Online Travel Industry Video Program
Next 1 Interactive, a media company specializing in travel and real estate operating through its wholly owned travel subsidiaries Maupintour and NextTrip, today announced that M80, a division of WPP plc, will assist in the implementation of Next 1’s CONNEXT1 proprietary travel industry video advertising program to increase both tour bookings and cooperative travel marketing budgets with key travel partners. CONNEXT1 is designed to capitalize on Maupintour's existing travel industry relationships and Next Trip's extensive travel video library to target online travel-researching consumers. Utilizing technology capable of identifying targeted video advertising opportunities, the program will monitor more than 75 million…