Skinny Nutritional Corporation, the manufacturers of Skinny Water®, has been seeing rapid growth through distribution agreements recently. A leader in the zero-calorie enhanced water category, Skinny Water is now available in nearly 6,000 locations nationwide.
As detailed in today’s press release, all 164 locations of Weis Markets are now carrying Skinny Water on their shelves. Based in Sunbury, Pennsylvania, Weis has stores throughout New York, Pennsylvania, New Jersey, Maryland and West Virginia. In addition to selling the popular water drink, Weis is negotiating with Skinny Nutritional on building brand awareness through various advertising mediums. In order to provide excellence in customer service Weis employs more than 18,000 people throughout the corporation.
Commenting on maximizing distribution with Weis Markets, Joe Gisondi, VP of National Retail Sales of Skinny Nutritional Corp., stated, “Weis Markets is a tremendous opportunity for Skinny Water, as they’re not just selling Skinny Water, they’re helping us introduce and build the Skinny brand to millions of households in key Mid-Atlantic states.”
This press release comes on the heels of an announcement in which the Company detailed the distribution on Skinny Water throughout New York City. Waldbaums, a household name in the supermarket industry in NYC and surrounding areas since 1904, now offers Skinny Water in all 64 Waldbaums store locations in New York City and Long Island.
Revenues have been steadily rising as a result of this growth. For the second quarter of 2010 (ended June 30, 2010), net revenues increased $1,059,000 (or 89%) over the same quarter 2009. 6 month totals for 2010 as compared to 2009 increased heavily as well, with $4,028,000 being generated in 2010 as opposed to $2,317,000 for 2009. As of the end of June this year, the Company has shipped more than 500,000 cases of Skinny Water.
More information on Skinny Nutritional and its products can be found on the Company’s website at www.skinnywater.com.
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