Coastal Integrated Services wholly owned subsidiary, Simply Lids, Inc., has developed and patented a brilliantly simple concept that leaves you wondering why it wasn’t done decades ago. It’s basically the perfect lid for disposable beverage containers, a direct hit on a huge target market. The potential is staggering, reminiscent of when the pull-tab replaced can openers for beer and soda.
Current disposable lids are essentially no more than flimsy plastic with a tiny hole through which the consumer is expected to sip the hot or cold beverage. The opening has to be small to avoid on-the-move spillage, and the lack of a separate air-hole means the flow can be uneven. Fumbling with it in a moving vehicle can easily lead to spills or worse as a driver tries to find the spout while keeping eyes on the road, and the plastic lids themselves are weak and unreliable, especially when trying to carry more than one drink. Moreover, the huge volume of such disposable lids has now become a major environmental concern.
The Simply Lids solution addresses all of those problems with a cleverly designed slider that allows the drinking spout to be large, resulting in a straight-out-of-the-cup drinking experience that customers love, as if there is no lid at all. The patented mechanism (called Simply Slider) simultaneously operates a vent-hole for naturally smooth flow, and it can also be used as a straw opening when the slider is closed. The drinking experience is brought to a new level, while the risk of spills is virtually eliminated. In addition, the specially designed strong flat lids mean easy stacking for carrying multiple drinks, and there’s even a brail indicator on the side of the lid so you always know where the drink spout is located. The lid’s unique design contains more environmentally friendly plastic with a lower carbon footprint than standard lids, and it also allows vendors the opportunity for custom visual marketing imprints.
The Simply Lids design has already been enthusiastically received by many coffee sellers, winning an award at the Seattle Coffee Fest Show, and was an Edison Awards Nominee in 2012. It’s a product aimed at a multi-billion opportunity in the food services industry, and the company plans on being the leader in this sector. In the U.S. alone, the demand for cups and lids is projected to reach $10 billion in 2018.
Let us hear your thoughts: Coastal Integrated Services Inc. Message Board