- Youngevity International offers unique products and a compelling business opportunity
- The company offers an array of products under one corporate entity
- Youngevity has its innovative HempFX product line
A foremost omni-direct lifestyle company, Youngevity International, Inc. (NASDAQ: YGYI) offers products from the top eight selling retail categories. In addition, it offers a fusion of the direct selling business model. The company has a growing line of products coupled with its innovative business opportunity. Youngevity International is based in Chula Vista, California. The company was added to the Russell Microcap Index in June 2018.
Fundamentally, Youngevity International is a virtual global Main Street of products and services under one corporate entity. The company offers products in the health and nutrition, home and family, food and beverage, spa and beauty, fashion, essential oils, photo and innovative services categories. Regarding beverages, Youngevity has its wholly owned subsidiary, CLR Roasters. This subsidiary focuses on green coffee distribution, private-label roasting and the sale of owned brands.
Concerning Youngevity’s direct selling business model, it involves person-to-person selling relationships that comprise a “network of networks.” This model advances e-commerce and the strength of social selling. The company’s products and services undergo distribution through an international network of preferred customers and distributors.
Youngevity provides its direct sellers with its inventive YoungevityGo2 app. This distributor app makes the selling process easier for Youngevity’s representatives. Features of the app include data analytics, social media campaigns, digital flipcharts, customer retention and distributor education, digital magazines and engaging videos. For distributors, Youngevity offers low cost entry in three business categories. These consist of its Business Startup Kit, Business Essentials Kit and Business Builder Kit, as suits each individual’s needs.
Youngevity International is in the midst of its worldwide expansion, which includes manifold product approvals set for market. The company has more than 2,000 SKUs (Stock Keeping Units) that are fostering revenue growth (http://ibn.fm/UPsPN). Additionally, its new technology driven web-platform is driving international growth. This platform features a proprietary web-based acquisitions gateway that enables easy on-boarding of products, distributors and customers.
Furthermore, Youngevity is developing a comprehensive line of proprietary hemp-derived cannabidiol oil products. It is expanding its HempFX line. The company recently launched two new hemp-derived cannabidiol products: HempFX Hydration and Sleep and HempFX Hydration – Pure. Youngevity’s HempFX products are available for purchase at www.HempFX.com.
Steve Wallach, Youngevity’s chief executive officer, said in a recent news release (http://ibn.fm/a841g), “HempFX is an ideal representation of our plant-based approach to product development.” The company’s hemp-derived cannabidiol product line-up includes Uplift, Relax, Soothe and Hydration. HempFX sources its hemp-derived cannabinoid oil in Colorado at registered industrial farms. These farms are tested by the Colorado State Department of Agriculture for state and federal regulation compliance (http://ibn.fm/OgFXk).
Among the Top 100 Global Direct Selling Companies, Youngevity International’s commitment is to aggressive expansion. Its strategy to accomplish this includes organic growth, as well as mergers and acquisitions. Youngevity offers investors opportunities in the high-growth industries of direct selling, premium coffee and hemp-derived cannabidiol oil products.
For more information, visit the company’s website at www.YGYI.com
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