- Goldenberg brings more than 25 years of financial and operational leadership experience.
- He will also serve as the company’s principal financial officer and principal accounting officer.
- His background includes CFO, COO, and chief compliance officer roles at investment management firms.
- The appointment comes as Versus develops its gamification and audience engagement business across digital and live environments.
Versus Systems (NASDAQ: VS), a leading provider of gamification and audience engagement technology, has appointed Brian Goldenberg, CPA, as chief financial officer, adding a senior executive with more than 25 years of finance and operations experience. Goldenberg’s appointment took effect September 8, 2026. In addition to serving as CFO, he has been named Versus’ principal financial officer and principal accounting officer, roles that place him at the center of the company’s financial reporting and accounting responsibilities.
The company announced the move on September 23 (https://ibn.fm/xqtAG). Goldenberg most recently served as chief operating officer, chief compliance officer and chief financial officer at Divisadero Street Capital Management in Miami. Before that, he was CFO of Trend Capital Management in Boca Raton, Florida.
His experience includes financial planning, reporting, audits, regulatory compliance, SEC matters and investor relations. He has also worked on building financial and operational infrastructure at investment management firms, thus bringing experience relevant to a publicly traded company navigating its reporting obligations and seeking to manage its resources as it pursues growth.
The appointment adds financial leadership to a business whose commercial model depends on partnerships and the deployment of interactive technology. CEO Luis Goldner said Goldenberg’s background would support the company’s financial capabilities and its work with partners and shareholders.
“Brian’s track record leading finance and operations at high-performance firms makes him an ideal fit for Versus as we accelerate growth,” said Goldner. “His leadership will help us sharpen our strategy, deepen our financial capabilities, and deliver stronger results for our partners and shareholders.”
Goldenberg underlined that Versus is building something truly compelling in audience engagement, and that he was excited to help deepen the financial and operational foundation that will support the company’s next phase of growth.
Versus develops technology that integrates games and rewards into digital content and live experiences. Its platform is designed to let brands, sports teams and entertainment partners encourage audience participation by offering incentives such as prizes, discounts or sweepstakes entries.
The company’s Winfinite platform is built around a library of customizable web-based games. Partners can adapt formats including trivia, sports and puzzle games for promotional campaigns, sponsorship activations and digital engagement. The model is intended to reduce the development resources needed to launch interactive campaigns, while giving brands a mechanism to connect participation with measurable marketing activity.
A second product, Filter Fan Cam, focuses on live events. It uses camera feeds, facial tracking and visual effects to place fans into customized on-screen experiences, including branded overlays and themed filters. Versus has described deployments in professional sports venues, including Globe Life Field during Texas Rangers home games.
Versus Systems is also expanding its engagement ecosystem through a partnership with Drinkfinger, adding a persistent physical trigger that puts a high‑visibility QR code directly in fans’ hands. The sustainable four‑cup carrier turns a routine beverage purchase into an instant “scan-play-win” interaction on Versus’s web‑first platform, creating a verified funnel from scan to engagement to reward. Combined with Winfinite games and Filter Fan Cam activations, this pairing gives brands and venues a repeatable, measurable way to drive participation, capture permissioned audience relationships, and deliver sponsor value across events.
These products address a market in which brands and media companies are seeking ways to make audiences active participants rather than passive viewers. Gamification applies game mechanics to non-game settings, including marketing and customer engagement. Market estimates vary by definition and methodology, but the category has drawn interest as companies look for digital tools that can support interaction and retention.
Versus has said its earned-rewards technology can operate across mobile, web, broadcast and in-person environments. Its profile also points to relationships with professional sports teams and global brands, as well as deployments across events and digital channels.
For more information, visit the company’s website at www.VersusSystems.com.
NOTE TO INVESTORS: The latest news and updates relating to VS are available in the company’s newsroom at https://ibn.fm/VSI
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