- Thumzup Media’s advertiser base expanded from 183 to 554 in the first ten months of 2024, with targets estimating 1,000% increase through 2025.
- The company’s advertising technology platform has already been adopted by a wide range of businesses across multiple verticals, including local retailers and national consumer brands.
- Thumzup also announced engagement of Tedras Global Solutions, and principal Courtney Doutherd, to spearhead AI integration and accelerate growth and adaptation of its ad-tech platform.
- Doutherd brings over 25 years of experience in AI, software engineering, and program management, having led projects for SpaceX, Oracle, Microsoft, and IBM.
- The partnership reflects Thumzup’s mission to empower businesses and consumers with advanced social media advertising tools.
Thumzup (NASDAQ: TZUP), an emerging leader in social media branding and marketing solutions, reported a robust 202% growth in the number of advisers subscribing to its proprietary ad-tech platform, with over 500 advertisers joining since the beginning of the year. According to a recent press release, Thumzup has grown from 183 advertisers to 554 as of Oct. 31, 2024, underscoring the platform’s escalating appeal across diverse business sectors and the company’s innovative approach that enables businesses and brands to pay customers and fans cash through Venmo and PayPal for their posts on social media (https://ibn.fm/BzUqO).
“Our platform’s capability to engage consumers directly through social media and reward them for their endorsements has met with enthusiastic response from a wide spectrum of businesses,” stated Thumzup CEO Robert Steele. “This includes retailers, restaurants, home furnishings, clothes, coffee shops and consumer brands in beverages and breakfast cereals. The Thumzup platform is continuing to resonate with advertisers, and we are thrilled by the continued adoption of our platform.” The company aims to increase its advertiser base by 1,000% or more than 5,000 subscribers through 2025.
With a goal of democratizing the multi-billion dollar social media branding and marketing industry through its unique approach, Thumzup also announced a strategic partnership with Tedras Global Solutions, LLC and its principal, Courtney Doutherd, a globally recognized software engineer and artificial intelligence expert (https://ibn.fm/MC9F5). Under the terms of the partnership, the company will integrate state-of-the-art AI into its flagship ad-tech platform, marking a bold step toward redefining social media advertising.
Doutherd brings over 25 years of proven experience in AI, software engineering and program management, to lead Thumzup’s AI initiatives. With a career that includes contributions to industry leaders like SpaceX, Oracle, Microsoft, and IBM, Doutherd’s leadership will help ensure that the Thumzup platform can undergo unparalleled scalability and personalization, leveraging groundbreaking AI frameworks and large-scale systems to drive transformative growth.
Commenting on the partnership, Steele underlined that the company was very excited to welcome Doutherd to the team as his vast expertise should accelerate the execution of the Thumzup vision to deliver next-generation technology to consumers and businesses. The partnership underscores the company’s commitment to enhancing s shareholder value through continued technological innovation that can help Thumzup stand out as a unique provider of personalized marketing solutions that offer businesses a way to connect directly to their audience while rewarding users for authentic engagement.
Highlights of the strategic partnership include:
- Advanced AI integration will enhance platform performance by improving recruiting, training and support of gig economy salespeople, advertisers and users.
- Introduction of a unique and democratized approach to social media advertising by allowing brands to easily pay consumers for their posts.
- Doutherd’s leadership will help the company deliver rapid innovation and remain at the forefront of ad-tech advancements.
“Integrating advanced AI capabilities will not only streamline our platform’s operations but also significantly broaden our market reach and effectiveness, accelerating our growth and efficiencies to enhance the platform experience for both advertisers and creators,” Steele added. “This milestone establishes a robust foundation for our ongoing growth and innovation, solidifying Thumzup as a leader in the social media advertising landscape.”
The Thumzup app is available for download on the App Store and Google Play.
For more information, visit the company’s website at www.ThumzupMedia.com.
NOTE TO INVESTORS: The latest news and updates relating to TZUP are available in the company’s newsroom at https://ibn.fm/TZUP
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