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The Supreme Cannabis Company Inc. (TSX: FIRE) (OTCQX: SPRWF) (FRA: 53S1) Continues to Accelerate Growth

  • New operating structure to drive efficiencies, support long-term growth
  • SPRWF implements strategic measures to achieve leading in-store presence and makes representation at an individual store level top priority
  • Positioned to offer investors high growth potential with strong liquidity position, recognized consumer brands and leading infrastructure

The Supreme Cannabis Company Inc. (TSX: FIRE) (OTCQX: SPRWF) (FRA: 53S1) is an innovator in the cannabis sector whose mission is to cultivate the world’s best cannabis and earn recognition as a leader in the global industry. By holding a global and diversified portfolio, the company has emerged as one of the world’s fastest-growing, premium plant-driven lifestyle companies. The Toronto Stock Exchange symbol ‘FIRE’ is a testament to the passion for quality cannabis that drives the production of the company’s premium products.

Supreme Cannabis’s portfolio continues to grow as the company identifies new opportunities that align with its mission. The company has a high regard for its customers, who remain loyal to its brand’s distinguished premium product and value SPRWF’s respect for consumers’ product knowledge. SPRWF’s brands are backed by a strong collection of assets supporting key functions along its value chain – from cultivation, extraction, and manufacturing to R&D and product testing. SPRWF has taken crucial steps toward strengthening its impressive portfolio of assets and brands while scaling its strong Canadian business.

To support its plans for long-term growth and to drive efficiencies, Supreme Cannabis Company recently implemented a new operating structure. As part of this new structure, the company has expanded distribution of its 7ACRES brand through an enhanced retail-sales strategy and partnership with humble+fume Inc., one of North America’s leading distributors of cannabis accessories. Through this partnership, Supreme Cannabis plans to create the only sales force in Canada able to offer a complete solution of recreational cannabis brands and accessories to retailers.

“With the number of retail stores in Canada quickly growing and cannabis consumers making their purchase decisions in store, having representation at the individual store level provides an essential opportunity for our business to drive near-term revenue growth and support our transition to a cannabis CPG company,” Colin Moore, recently appointed director and interim president and CEO of Supreme Cannabis, stated in a news release (http://ibn.fm/5Kt5h). “Our partnership with humble+fume allows us to realize industry-leading sales coverage and focus our sales and marketing efforts at the most impactful stage of the cannabis consumer’s journey. We enter the second half of 2020 focused on the opportunity to address the Canadian market with competitive consumer brands supported by an unmatched sales force.”

To accelerate growth and support the company’s transformation into a leading cannabis company, SPRWF also recently changed leadership to align its expansion efforts with the skills and experience of key staff. In February, the board named Colin Moore interim president and CEO; a board director of Supreme Cannabis, Moore has previously served as president of Starbucks Coffee Canada and has a wealth of CPG experience.

In addition, the company announced several key operational hires to strengthen its executive team. John Griese has joined Supreme Cannabis as chief operating officer, Dan Sippel as general manager of 7ACRES and Sándor Wolkensperg as general manager of Supreme Cannabis Kitchener. Together, these operations experts bring significant experience to the team as Supreme Cannabis Company continues to expand its product portfolio and improve its operations (http://ibn.fm/Ec5U2).

Looking forward, the Supreme Cannabis Company is confident in its ability to continue delivering consistent, long-term shareholder value by maintaining its commitment to high standards and operational excellence.

The Supreme Cannabis Company is emerging as one of the world’s fastest-growing, premium plant-driven lifestyle companies by effectively deploying capital, with an emphasis on disciplined growth and high-quality products. Supreme Cannabis’ portfolio of brands (http://ibn.fm/MTIHa) caters to diverse consumer experiences, with brands and products that address recreational, wellness, medicinal and new consumer preferences. The company’s brand portfolio includes 7ACRES, Blissco, Truverra Inc., Sugarleaf by 7AC and Khalifa Kush Enterprises Canada. Supreme Cannabis’ brands are backed by a focused suite of world-class operating assets that serve key functions in the value chain, including scaled cultivation, value-add processing, centralized manufacturing and product testing and R&D (http://ibn.fm/B0QfE).

For more information, visit the company’s website at www.Supreme.ca

NOTE TO INVESTORS: The latest news and updates relating to SPRWF are available in the company’s newsroom at http://ibn.fm/SPRWF

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