
Tootie Pie Company, Inc. (OTCBB: TOOT)
Tootie Pie is getting on the trans fat train. The American Heart Association has made their pronouncement and cities and states are reacting: the fats, found in partially hydrogenated vegetable oils, raise the chances of developing heart disease in much the same way that saturated meat and dairy fats do. Transfats raise overall and bad cholesterol while lowering good cholesterol.
Tootie Pie is looking to the future and what they see is the need to conform to the new norms. This reflects a company that can embrace a gigantic challenge and that is to make baked goods taste as good without trans fats and they did with them.
What Tootie Pie has done will stand their product in good stead with buyers. They have retained the flavor and increased the appeal of their product. The rising obesity crisis in North America has influenced restaurant menus, and boomers are on board for themselves AND their families. The Food and Drug Administration has already targeted trans fats. Nationwide, all foods containing the chemically modified oils must be so labeled.
New York City has cut out trans fats. Some states are introducing similar bills in their legislature. The handwriting is on the wall! NYC’s Department of Health and Mental Hygiene said the change would fight the city’s biggest killer, heart disease. Dumping many margarines and frying oils, and reworking long-held recipes for baked goods is good business.
Restaurant operator Denny’s Corp. is cutting trans fat from its menu items, joining other chains that are moving to phase out artery-clogging oils from their fare, and others are following suit.
Starbucks announced it was removing artificial trans fats from its U.S. restaurants and in February said it would stop selling food and pastries with trans fats in China within six months, and it has now added Canada to the list.
No one has contested the fact that cutting trans fats is the right way to go and if you can do it and retain great flavor then you are ready for the 21st Century. That’s precisely where we find Tootie Pie.
Low fat and low protein diets boost longevity; this fact is no longer even open for debate. Lowering the amount of protein and fat in the diet helps increase lifespan by nearly 65 per cent noted a recent study.
How can we live better and longer? Dr Salim Yusuf, Director of Cardiology and Population Health Research Institute at McMaster University in Canada recently answered this very important question very simply: “How long you live depends partly on the genes you are born with and partly on lifestyle— how you live and eat, what types of stress and trauma you experience and what sort of a person you are,” he asserts.
Tootie Pie understands the relationship between cardiovascular disease and trans fats. They are not waiting for this to become a problem for them. They are addressing it up front and out front and they have done it without diminishing taste.
Reducing trans fats is good for health and good for business. Tootie Pie continues forward with their sure footed success. Nothing frail about their progress.
Tootie Pie Company, Inc.
129 Industrial Drive
Boerne, TX 78006
Phone: (210) 737-6600
Fax: (210) 237-4750
Website: www.tootiepieco.com
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Forward Looking Statement: This release contains “forward-looking statements” based on current expectations but involving known and unknown risks and uncertainties that could cause actual events or results to differ materially from the events or results described in the forward-looking statements, whether as a result of new information, future events or otherwise. The Company’s plans and objectives are based on assumptions involving judgments with respect to future economic, competitive and market conditions, its ability to consummate, and the timing of, acquisitions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company’s control. Therefore, there can be no assurance that any forward-looking statement will prove to be accurate. The Company makes no undertaking to update such forward-looking statements. Except for the historical information contained herein, the matters discussed in this release are forward-looking statements. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See filings with the Securities and Exchange Commission, including, without limitation, recently filed Form 10-KSB and 10-QSB.