- George Stella appointed chief revenue officer of BIGtoken following executive vice president tenure at SRAX
- SRAX moving BIGtoken to separate publicly traded company through definitive share exchange agreement with Force Protection Video Equipment Corp
- BIGtoken platform compensates over 16 million users for data that marketers access for fee
BIGtoken(R) Inc., a former SRAX (NASDAQ: SRAX) division, has appointed SRAX executive vice president George Stella as chief revenue officer of BIGtoken following its transition to a publicly-traded company. BIGtoken is a consumer data management and distribution system empowering brands to unlock the power of data through a transparent platform that rewards consumers with cash and gift cards when they opt in to release their data to marketers.
Stella’s appointment as chief revenue officer is one of the latest in a series of announcements by SRAX regarding BIGtoken’s management team. His relationship with BIGtoken took root early in the platform’s evolution, starting with an integral role in designing initial solutions for large brand advertisers that led to his most recent position as executive vice president at the Company.
“I am very proud to say we have doubled revenues every quarter this year, and currently serve seven of the top ten CPG advertisers as repeat customers,” said Stella in recent statements (https://ibn.fm/Mhj75). “I couldn’t be more excited at the opportunity to pave the way forward as leaders in consumer privacy, data, insights, and media as our industry navigates this rapidly evolving new data economy.”
Stella’s advertising career started at Comedy Central and evolved into sales-focused roles at several prominent digital media companies. Prior to joining SRAX and BIGtoken, Stella held several marketing roles that included driving digital shopper strategies and leveraging real-time consumer intent at Yieldbot, senior sales positions at OwnerIQ and HookLogic, and an 11-year tenure as sales director at 24/7 Real Media.
Following several successful years as a division of SRAX, management recently announced its plans to spin off BIGtoken as a separate company through a definitive agreement with Force Protection Video Equipment Corp (“FPVD”) that will exchange all outstanding BIGtoken equity for 88.9% of all FPVD issued and outstanding shares. Following completion of the deal, FPVD will be rebranded as BIGtoken with former SRAX board member Malcolm CasSelle as CEO (https://ibn.fm/H9n7i).
BIGtoken compensates over 16 million users for access to their data while creating data sets across 25,000 unique market segments. Brands are offered access to this valuable data for a fee.
For more information, visit the company’s website at www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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