ShotPak has signed Republic Beverage to assist in the launch of ShotPak’s new product line of STR8UP shots. ShotPak’s STR8UP line of distilled spirits will initially be distributed in the state of Kentucky, with further rollout to the other states in their distribution network in the near future. The STR8UP line of distilled spirits includes premium Vodka, premium Tequila, award winning Rum and high end Whiskey.
Republic Beverage and National Distributing Company (RNDC) combined their businesses in seventeen states and in the District of Columbia to form Republic National Distributing Company. Today, RNDC is the second largest distributor of premium wine and spirits in the U.S., employing over 5,000 individuals nationwide.
Ignus Hattingh, CEO and Founder of ShotPak, Inc., stated, “Collaborative efforts like these make doing business in this highly competitive and progressive industry a pleasure. We are excited to be embarking on this journey with such a well-established company.” Hattingh continued, “The beer, wine and spirits industry generates approximately $110 billion annually, with distilled spirits being the fastest growing category. Teaming up with RNDC makes this a much more exciting process and will ensure that our products will get into the market place a lot quicker than anticipated.”
Rod Kennedy, Brand Manager of RNDC Kentucky, stated, “This is a unique arrangement where we can blend our expertise along with innovative ideas, resulting in a powerful solution. This approach is perfect for today’s market and we are excited to be involved with the launch of a new product in the beverage industry.”
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