- Study reveals 77% of Americans interested in flexible, entrepreneurial options
- Ranking high on the list of “attractive entrepreneurial opportunities” was direct selling
- Flexibility, income potential at core of Sharing Services’ direct-selling opportunity
A new study released by the U.S. Direct Selling Association indicates that more than three-quarters of Americans are interested in flexible entrepreneurial opportunities (http://ibn.fm/uwJvU). That news bodes well for Sharing Services Global Corporation (OTCQB: SHRG), a diversified holding company that focuses on direct selling and offers its exclusive sales force – called Elepreneurs – an array of tools and resources to support them in their entrepreneurial careers.
The U.S. Direct Selling study was conducted by Ipsos, a global market research and a consulting firm. “The Consumer Attitudes & Entrepreneurship Study revealed that 77% of Americans are interested in flexible, entrepreneurial opportunities, with the most interest coming from young people,” Ipsos Executive Vice President Lisa Gudding stated in a news release. “We saw strong interest in both ‘gig’ work, such as ride-sharing services, as well as direct selling where people can share a variety of products in a face-to-face or online setting. These entrepreneurial opportunities also met several of the study participants’ top criteria, including ranking high for flexibility and ability to earn supplemental income.” The comprehensive study also confirmed positive perceptions of direct selling as both an attractive entrepreneurial opportunity and an ideally personalized and convenient way to “shop local.”
Among the 77% of Americans who expressed interest in entrepreneurship, the most interest came from younger generations, with 91% of Gen Z’s and 88% of Millennials interested in entrepreneurial opportunities. The study also reported that interest in pursuing an entrepreneurial opportunity was relatively equal among men (79%) and women (76%).
In addition, the research conducted revealed that, although U.S. unemployment rate is near a 50-year low, average wages have been sluggish over the same time period while household debt has increased. This imbalance has resulted in Americans searching for ways to earn supplemental income and increase financial security.
Ranking high on the list of “attractive entrepreneurial opportunities” was direct selling. Almost 80% of the survey responders indicated an interest in the industry, second only to gig work such as a ride-sharing service. Both types of entrepreneurial opportunities were seen as flexible and offering the ability to earn supplemental income.
Flexibility and income potential are certainly at the core of Sharing Services’ direct-selling opportunity. SHRG offers a line of proprietary health and wellness products that are shared by a growing international network of home-based entrepreneurs, or Elepreneurs. The company provides basic and advanced programs for both new and experienced entrepreneurs.
SHRG’s impressive independent sales force follows the company’s Blue Ocean selling strategy—an approach encouraging Elepreneurs to stop competing and instead focus on new markets and leads. In accordance with this strategy, Elepreneurs are taught that, rather than competing directly in a competitive, direct-selling market, they should focus on making competitors irrelevant and succeeding in an uncontested marketplace.
To help its sales force succeed in that strategy and enjoy flexibility and potential supplemental income, SHRG encourages its Elepreneurs to use the interactive, video-based VERB sales-marketing platform developed by Verb Technology Company Inc. The app utilizes proprietary, interactive video-data collection and analysis technology and provides next-generation customer-relationship-management, lead-generation, and video-marketing software applications.
Headquartered out of a 10,000-square-foot facility in Plano, Texas, SHRG has planned for future expansion. Customer-service facilities, operations and training rooms, and a video-production suite are currently available onsite with room for growth in each area. In addition, SHRG is looking forward to international expansion.
For more information, visit the company’s website at www.SHRGInc.com
NOTE TO INVESTORS: The latest news and updates relating to SHRG are available in the company’s newsroom at http://ibn.fm/SHRG
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