Blue Hat Interactive Entertainment Technology (NASDAQ: BHAT), a leading producer, developer and operator of augmented reality (“AR”) interactive entertainment games, toys and educational materials in China, today announced that its subsidiary, Xunpusen Technology Co. Ltd. (“Xun Pu Sen”), generated approximately RMB 10 million (approximately US$1.5 million) in revenue in the first month of its operation. In previous years, Blue Hat had focused on delivering its AR interactive games and toys through traditional “brick and mortar” and e-commerce sales channels. In an effort to seek additional means of engaging with potential customers, the company utilized its recently acquired subsidiary Xun Pu Sen to implement a sales strategy by leveraging its strength in enterprise software solutions and mobile/SMS sales to promote products directly through customers via mobile and desktop. “We feel that with the emergence of 5G technology and the continued usage of phone applications in consumers buying habits, there was a distinct opportunity to enhance Blue Hat’s sales with the integration of Xun Pu Sen. We began to invest in our subsidiary and started to implement a sales program that could help to develop new sales channels in a continuing COVID-19 environment,” said Blue Hat CEO Xiaodong Chen in the press release. “Subsequently, we immediately saw a tangible benefit through increased sales, in addition to higher visibility of our best-known products through traditional channels. While we are very excited about the initial results, we are more encouraged by the possibility for greater sales growth as we expand our product mix of interactive multi-media and mobile games and products as well as building a platform for online sales overall.”
To view the full press release, visit http://ibn.fm/18iOF
About Blue Hat
Blue Hat Interactive Entertainment Technology is a producer, developer and operator of AR interactive entertainment games and toys in China, including interactive educational materials, mobile games and toys with mobile-game features. The company’s entertainment platform creates unique user experiences by connecting physical items to mobile devices, which creates a rich visual and interactive environment for users through the integration of real objects and virtual scenery. Distinguished by its own proprietary technology, Blue Hat aims to create an engaging, interactive and immersive community for its users. For more information, please visit the company’s investor relations website at https://ir.bluehatgroup.com/.
NOTE TO INVESTORS: The latest news and updates relating to BHAT are available in the company’s newsroom at http://ibn.fm/BHAT
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