- Co-founders share PLUS’s origins and future goals during television interview
- Company released child-resistant, convenient, recyclable tins cans a year before state deadline
- PLUS is working to expand its product line into cannabis-infused baked goods
The leading cannabis-edibles company in California, Plus Products Inc. (CSE: PLUS) (OTCQB: PLPRF) continues to lead the way through thoughtful collaboration between experts and a constant focus on producing high-quality products. The company is dedicated to making cannabis edibles safe and approachable for the consumer.
A year ago, PLUS employees were working out of a makeshift clean room in a home garage making cannabis gum. Since then, the company has risen from number 12 in the largest cannabis-edibles market in the world to the top spot. PLUS has since relocated to a 12,000-square-foot, food-safe cannabis manufacturing facility in Adelanto, California, and it is now staffed with professional chemists and experienced food scientists. The company continues to widen the gap between itself and the competition, manufacturing three of the best-selling branded products in all product categories during Q4 2018.
Recently, PLUS co-founders Jake Heimark, CEO, and Justin Crunchington, CSO, were interviewed on Business Television (B-TV), where they shared the company’s origins, their passion behind the products and the unique responsibility they feel moving forward. Watch the full interview at http://ibn.fm/4gDeo.
“One of the hardest things to do really well when you manufacture cannabis products is to get the dosing exactly right every time,” Heimark stated in the interview. “If the product is too strong, people wind up on the couch and never want to try your product again. If the product is too weak, you don’t move at all. So getting the balance between the two is the most essential thing to the customer.”
Heimark noted that by watching long-term and short-term trends, products are created that resonate with consumers and keep them coming back for more.
As more states legalize cannabis products, PLUS is looking toward the future to identify how the company can continue to make great products for the global market in a more mature, responsible adult industry. PLUS plans to be a leader in helping others understand the benefits and the potential downsides of cannabis — and to do so responsibly.
Responsibility is a key component of the company’s values, and PLUS is leading the way in creating a safer, more responsible industry. One way in which the company is doing so is by introducing new child-resistant tins—a year before a state-mandated deadline (http://ibn.fm/qkcoN). The new tins are child-resistant, convenient and made of recyclable tinplate steel. The tins open with a press and twist, similar to a prescription medicine bottle.
In another forward move, Plus Products acquired GOOD CO-OP Inc., a California-based cannabis-infused baked goods brand, in December 2018 (http://ibn.fm/enjQ2). This acquisition will allow PLUS to expand its product line and solidify its market position. GOOD CO-OP comes with an established product line and has been featured in Vice Magazine, Fortune and Eater. The acquisition will accelerate the company’s entry into the baked edibles field, which accounts for nearly 13 percent of the cannabis-infused edibles space that is expected to become a $5.3 billion market in the next five years.
For more information, visit the company’s website at www.PlusProducts.com
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