- Safe & Green Holdings has rebranded as Olenox Industries Inc. to align its public identity with its major shift to energy-focused operations, following a year of restructuring and the merger between Safe & Green Holdings and Olenox.
- Management is consolidating subsidiaries under a unified operating structure to simplify execution and disclosure, with existing energy assets under Olenox Corp. forming the core of the company’s operating narrative.
- Rising U.S. and global energy demand creates a macro backdrop the company aims to address through domestic production, services, and monitoring capabilities.
Olenox Industries (NASDAQ: OLOX) (formerly Safe & Green Holdings Corp.) has formally adopted the Olenox name, marking the latest step in a broader effort to reposition the company as an energy-centered business operation. Announced from Conroe, Texas, the rebrand reflects management’s view that the company’s legacy identity no longer matched its evolving asset base and strategic priorities (https://ibn.fm/SU767).
The change follows a year of internal restructuring and the completion of a merger between Safe & Green Holdings and New Asia Holdings Inc., Olenox Corp’s parent, a transaction that brought energy production, services, and technology assets into the publicly listed entity. Chief Executive Officer Michael McLaren has emphasized that the name change is not a shift in strategy but rather an articulation of what the company has already become. Under the Olenox Industries banner, the business now spans energy development, oilfield services, and industrial technology.
A central feature of the rebrand is the ongoing consolidation of subsidiaries into a single operating structure. Historically, the company managed its businesses as relatively independent units, each with its own branding and reporting profile. The new structure is intended to improve coordination across divisions and provide investors with a clearer view of how assets interact operationally and financially.
Within this framework, management is elevating two original operating brands as commercial pillars. Giant Containers, founded in 2017, focuses on containerized solutions for commercial and industrial customers. Its systems are used in applications ranging from temporary facilities to permanent infrastructure deployments. Machfu Monitoring, part of Machfu, Inc., represents the company’s industrial technology arm. The business provides Industrial Internet of Things solutions that connect field assets to enterprise systems through secure networks.
Energy operations sit at the center of the Olenox identity. Olenox Corp., a wholly owned subsidiary, operates as a vertically integrated energy business with three divisions. The exploration and production unit targets underdeveloped or distressed oil and gas properties in Texas, Oklahoma, and Kansas, with an emphasis on improving output from existing wells.
Supporting that activity is an oilfield services division focused on well abandonment and environmental reclamation. These services are designed to generate steady cash flow while also supporting the company’s production assets. A third division, Olenox Technologies, develops proprietary equipment such as plasma pulse and ultrasonic cleaning systems aimed at reconditioning underperforming wells.
The rebrand comes amid a period of renewed growth in energy demand. U.S. electricity consumption is projected to reach record levels in 2025 and 2026, rising to 4,199 billion kilowatt-hours and 4,267 billion kWh respectively, according to the Energy Information Administration, as reported by Reuters (https://ibn.fm/JHTTS). A major driver is the expansion of data centers supporting artificial intelligence and high-performance computing, which require continuous, reliable power.
Globally, the International Energy Agency reported that energy demand grew by 2.2% in 2024, nearly double the average pace of the past decade, with electricity demand up 4.3% year over year (https://ibn.fm/iZqf4). Data centers, industrial electrification, and higher temperatures were cited as key contributors, reinforcing the continued role of oil and gas alongside renewables in maintaining grid stability.
Management believes that Olenox’s integrated structure positions it to operate within this environment. Rather than relying solely on commodity price exposure, the company combines domestic production, oilfield services, and monitoring technology within a single platform. “Under the Olenox Industries name, we are aligning our corporate identity with a fully integrated platform spanning energy, technology and infrastructure,” McLaren said. “We are building a scalable, resilient business positioned to deliver long-term value across multiple high-growth markets.”
For more information, visit the company’s website at www.Olenox.com.
NOTE TO INVESTORS: The latest news and updates relating to OLOX are available in the company’s newsroom at https://ibn.fm/OLOX
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