- NUGL pressing first mover status with wide array of search variables for cannabis consumers
- Recent “Stock Day” interview and sales VP addition highlight company’s increasing exposure to marketplace
- NUGL exceeds estimates for application downloads and sign-ups
NUGL Inc. (OTC: NUGL), an internet-based search engine that gives cannabis users a responsive directory specialized to their need to find outlets with defined products, is continuing to roll out new features, including options that allow members to share comments on their results, as the company prepares to monetize its operations with new growth.
“We are getting into the market very methodically. We are gaining users and brands. We are putting together some strategic alliances. It’s going good,” C.J. Melone, the company’s technical engineer of software programming, told “Stock Day” host Everett Jolly in a recent interview (http://ibn.fm/y9mIU).
“We built an application that addresses every type of business in the 420 sector, such as services from a CPA or a real estate agent. We cover dispensaries and hydro-stores, and we really focus on a brand – for example, a new vape pen coming out or a new strain of marijuana,” Melone continued. “We are growing every day. We are not trying to do things on a whim. We are in this for the long haul.”
NUGL is the cannabis industry’s first search app and online directory offering metasearch power with unbiased search results that don’t foster paid placement listings or preferential outside reviews. The search engine serves an international market without geographic borders and offers users a simple way to verify the cannabis brand retailers closest to the consumer with the desired products or services, including ancillary services such as medical or legal help.
The growth of client traffic and application downloads has advanced the possibility of advertising placements that will include featured listings, pulsating icons on the map, unobtrusive pop-ups for messages and internal “blasts” to users. Melone said that the company is beginning to accept advertising to monetize its app and will look at other options after about 30 days as it analyzes usage.
“The challenge is always marketing and gaining those eyeballs. And then the second challenge, that we are doing pretty well with, is really educating people… and really teaching these brands how to become more sophisticated and market their product and bring it to market. A lot of things that they can do in the industry they can simply can do in the software,” Melone added.
The company builds profiles that also link marijuana industry insiders with each other in a B2B capacity, allowing new ventures access to a network that might otherwise be hard to establish. Melone noted that the app has a lot of the same features offered by larger competitors, but “with the B2B application that we offer on the back end, in the cannabis space we really don’t have any competition yet.”
Melone expects that to change, making NUGL responsible for staying relevant and responsive to its users. The company grew fast at launch thanks in large part to a social media presence that reached about 10,000 followers in its first month (http://ibn.fm/uHaj7).
NUGL also recently announced its decision to bring Bob Waters on board as vice president of sales (http://ibn.fm/VMc4b). Waters, the former associate publisher and sales director of Culture Magazine, exemplifies the quality of the company’s executive leadership and its foundation in advertising and sales.
“I’m a firm believer in the value of building and protecting an excellent reputation,” Waters stated in a news release. “When I was first introduced to NUGL and read the company’s philosophy, ‘for the people by the people,’ it raised my interest. I started to learn more about what NUGL is building and the company’s long-term goals and thought, I really want to be a part of this, and so I am. Culture Magazine has been great to me and we plan to work with them in the future.”
For more information, visit the company’s website at http://ibn.fm/NUGL
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