NavStar Technologies, Inc. is focused on designing and manufacturing portable navigation devices targeted towards the retail and commercial markets. The Company is led by President and CEO Doug Pritt who has an extensive background leading companies in senior level management positions and was a key part in launching the Sprint PCS network.
The Company’s premiere product, titled the “Voice Navigator(TM)” innovatively stands out from competitor offerings since it is built around a thin client/server concept that reduces unit cost, provides real-time directional information, enables users to download directional information for numerous destinations, and allows advanced customization for specific industries.
The Voice Navigator is the only product currently available that can receive requests for direction by voice. NavStar’s proprietary voice direction database provides users with higher quality verbal directions compared to competing products while at the same time staying considerably lower priced.
The portable navigation device market is rapidly growing and has plenty of potential to expand further. The number of units sold in North America and Europe increased from 500,000 in 2002 to 8.4 million in 2005. The quickly growing industry is anticipated to reach 75 million units in just a few short years.
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