With mobile devices continuing to grow in popularity, companies need to adapt their websites and strategies to reach this mobile audience. As a result, organizations are having to build a stronger mobile presence and associated marketing strategy to effectively capture consumer attention.
According to the Huffington Post article ‘5 Key Elements for an Effective B2C Mobile Marketing Strategy’ (http://dtn.fm/qQHn9), the elements that businesses need to consider in order to ensure they are reaching the right audience at the right time with the right content include: social media marketing, tailoring content for mobile use, using mobile-friendly emails, using hyper-targeted ads, and choosing a responsive design. Since social media in particular is widely used on mobile devices, companies now need to make sure that all aspects of their marketing strategies are appropriately tuned to this widely-accepted form of communication.
Moxian, Inc. (OTCQB: MOXC), a company in the business of providing social media marketing and promotion platforms to help merchants advertise through social media, offers two mobile friendly applications: the Moxian+ Business app and the Moxian+ User app. These applications allow merchants to connect more easily with consumers thanks to targeted ad campaigns and promotions, together with consumer behavior data compiled from the Moxian user database.
The Moxian+ Business application allows organizations to convert consumers into members, which in turn helps them build lasting relationships, increasing repeat sales. With the help of this mobile application, businesses can regularly update customers with new products and other information. Not only this, the application mobilizes staff, which allows them to market their business via social media from their mobile devices. The application also offers multi-channel promotional tools, both online and offline, and provides business reports on the go.
For more information, visit the company’s website at www.Moxian.com
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