- Early December 2018, Sproutly announced that Bryan Semkuley would be joining the company as new president
- Previously, former Pernod executive Constantine Constandis joined the advisory board, and seasoned beverage executive Michael Bellas joined the board of directors
- Sproutly plans to solidify its leading position through commercial cultivation, the establishment of new channel relationships and innovative product development
An expansion of its leadership team is one of the steps that Sproutly Canada Inc. (OTCQB: SRUTF) (CSE: SPR) (FRA: 38G) has undertaken to solidify its top position as a cannabis beverage formulation company.
In December 2018, Sproutly announced that Bryan Semkuley would be joining the company as president (http://ibn.fm/aNhsd). Semkuley has over 30 years of experience in leading global innovation teams. He has been a senior executive at Fortune 200 companies like Kimberly-Clark (NYSE: KMB), Labatt and Anheuser-Busch InBev (NYSE: BUD).
At Sproutly, Semkuley will focus on the execution of key strategic objectives such as becoming a foremost cannabis formulation company in the field of beverages. Some of the key steps toward the accomplishment of this goal include the development of an operational plan and tying in the different vertical divisions of sales.
Commercial innovation, the establishment of new channel relationships and product development are three primary areas in which Semkuley has extensive experience. Before joining Sproutly, he served as vice president, global innovation/industrial sector at Kimberly-Clark.
“Bryan brings significant experience in branding, marketing, sales, and most importantly global product innovation and expertise from recognized multinational consumer packaged goods and beverage companies. Our ability to continue executing on our business objectives, defining our competitive advantages, and attracting top talent to our management team and board of directors further validates our commitment to becoming a leading cannabis company with a clear focus on the beverage category,” Sproutly CEO and chairman Keith Dolo said in a news release.
Semkuley’s appointment came about a week after two late November 2018 announcements indicating that Constantine Constandis would be joining the Sproutly advisory board (http://ibn.fm/WUpIP) and Michael Bellas would join the board of directors (http://ibn.fm/pDX2y).
Constandis is a global C-level executive who has more than 34 years of experience in the wine and spirits industry. He is a former senior executive with Pernod Ricard SA. His niche industry experience in brand building, sales and marketing will prove to be invaluable as Sproutly continues working toward becoming a leader in cannabis beverage formulation, Dolo said.
CEO and founder of Beverage Marketing Company, Bellas is a seasoned beverage executive who brings more than 45 years of experience in the industry, working with some of the largest global companies and brands, according to Dolo. As one of the most respected names in the industry, Bellas is expected to add tremendous value to Sproutly’s mission and future growth.
According to Sproutly estimates, the cannabis beverage industry will bring in revenues ranging between $900 million and $4.4 billion by 2024. The exact number depends on the exact market percentage that it captures. The figures don’t account for the premium market potential that is based on Sproutly’s technology for the delivery of naturally water-soluble solutions to supply cannabis-based beverages and edible products.
Sproutly is a developer of cannabis consumer products that combines advanced cultivation practices and transformational technologies to redefine the industry. The company’s Toronto-based ACMPR-licensed facility was built to cultivate pharmaceutical-grade cannabis and to supply a technological breakthrough in producing and formulating the first-ever natural, water-soluble cannabis solution.
For more information, visit the company’s website at www.Sproutly.ca
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