Laguna Blends, Inc. (OTC: LAGBF) is a network marketing company focused on the generation of sales through independent affiliates. Leveraging innovative tools and technologies, the company’s affiliates are able to build international businesses from their own homes while effectively capitalizing on the performance of some of the world’s most rapidly expanding, in-demand markets. Affiliates also have the ability to recruit new affiliates, expanding Laguna’s reach into the $3.4 trillion global wellness industry.
Laguna’s leading product category focuses on the unique nutritional health benefits offered by hemp-based beverages. Caffe, the company’s first product, is an instant, “just add water” hot coffee beverage that’s infused with both whey and hemp protein, giving it a powerful protein punch. Through the commercialization of Caffe, Laguna is tapping into the expansive global market for coffee.
According to reports from the Coffee Association of Canada (CAC), coffee is consumed by a larger proportion of adults than any other beverage, excluding water. Approximately two-thirds of adult Canadians drink coffee on a daily basis, according to the CAC, with coffee drinkers consuming, on average, 3.2 cups per day. When combined with the strong performance of the global hemp industry, which was valued at nearly $500 million in 2012 by the Hemp Industries Associates, the market potential for Caffe moving forward is tremendous.
In early March, Laguna launched sales of its protein coffee beverage through 135 independent affiliates throughout the United States and Canada. In less than a week, the company’s affiliate base grew to include 278 independent members, marking a growth rate of 105 percent. Stuart Gray, Laguna’s president and CEO, explained the company’s strong start in a recent news release.
“Laguna has launched its business with a high level of interest from independent affiliates residing in the USA and Canada. The demand for high quality, functional beverage products throughout the United States and Canada, coupled with a viable business opportunity, has attributed to the spike in affiliate interest,” he stated. “In addition, the positive feedback on Laguna’s first product to market, Caffe, has been fantastic.”
In addition to Caffe, Laguna has been granted approval from Health Canada for the commercialization of Pro369, a single serving, “on-the-go” hemp protein that’s available in four flavors, including chocolate banana, mixed berry, vanilla caramel and tropical powder. Pro369 is water soluble, meaning that it can be mixed directly into water or milk, and it can also be blended into shakes and smoothies for an added boost of omega 3-6-9 and ginseng.
On March 3, Laguna set the stage for additional expansion of its product line when it signed a letter of intent with Robert Lamberton Consulting regarding the development of a “Limitless functional beverage brain health and memory coffee” product. Under the terms of the LOI, all hard costs associated with the development of the product will be billed to Robert Lamberton Consulting. The two parties intend to enter into a formal research and development agreement outlining the details of the relationship before April 15, 2016.
For more information, visit www.lagunablends.com
