- Data shows that 83% of global Internet users regularly share online content on a monthly basis
- Internet users are turning toward online communities as places where they can express themselves
- Jerrick’s Vocal platform, along with its Vocal+ premium-subscription membership program, ranks among top online creator platforms
Online communities are on the rise, according to a recent report released by GlobalWebIndex and Reddit. The report, titled “The era of We and the rise of online communities,” notes that Online community sites have become the go-to platforms for the growing amount of user-generated content posted online (http://ibn.fm/vCXjn). Jerrick Media Holdings Inc. (OTC: JMDA) and its proprietary publishing platform Vocal are leading the way in this growing trend.
“We’re now sharing huge amounts of content online – from photos and videos to product reviews,” the study reported. “Our data shows that in 2019, 83% of global Internet users regularly share this kind of information online on a monthly basis, and this is a truly cross-demographic activity, ranging from 70% of Boomers to almost 90% of Gen Z and Millennials.”
Though much of this content was historically shared on social media sites such as Facebook, Instagram and Twitter, along with video sites such as YouTube, the report noted that what the online community is sharing – and where it is shared – is changing.
“For authentic connections, Internet users are increasingly turning toward online communities as places where they can express themselves,” the report states. “In the U.S., 64% of online community site visitors say they’re visiting those sites more often now than they did a couple of years ago, and 46% say the sites have become more important to them over time. Online communities provide a place for genuine human connection and belonging in the digital world. On them, we can meet people who share our interests, learn from others, and have meaningful conversations.”
That’s precisely the type of community that creators and community members find on Vocal. Jerrick’s online platform is built on the idea of community of individuals, businesses and audiences brought together by a common interest or goal. Vocal’s genre-specific communities (http://ibn.fm/eDeWZ) span topics ranging from health and wellness to beauty, food, women’s issues, gaming, mental health, and more. Individuals use these virtual communities of transaction to buy, sell or learn more about products and services; to discuss shared interests; to develop social relations; and to explore new identities.
Savvy brands that tap into these powerful virtual communities, such as through Vocal’s branded content studio, Vocal for Brands (http://ibn.fm/WSf5T), can experience significant benefits, including increased sales, positive word‐of‐mouth, more effective market segmentation, increased website traffic, stronger brand, higher advertising and transaction fee revenue, and better product support and service delivery.
“These spaces offer marketers an opportunity to connect with consumers in a more meaningful and authentic way,” the report said. “Online communities have become an important touchpoint across the consumer journey, especially among younger generations – and our research shows that there’s a big appetite among the majority of online community participators for brands to join the conversation and have a voice. This marketing channel offers brands a way of staying ahead of emerging expectations, giving consumers a sense of involvement, and ultimately deepening their connection with today’s consumers.”
Jerrick’s Vocal platform, which includes a premium membership program called Vocal+ (http://ibn.fm/RNi6K), ranks among the top online creator platforms in the digital world, with approximately 565,000 registered creators to date. “Vocal is a technology platform that is of a caliber associated with only a few hundred other digital platforms,” Jerrick CEO Jeremy Frommer stated in a news release (http://ibn.fm/gU8H7), who noted that the company spent nearly six years studying and researching in order to create the platform.
Jerrick Media Holdings is focused on the development of digital communities, targeted marketing of branded digital content and e-commerce opportunities. To accomplish these objectives, Jerrick envisions, designs and builds modern technology companies that redefine how people interact with technology. As the parent company of Vocal, Jerrick has built and shipped products that have influenced millions of people worldwide.
Those interested in weekly news from Jerrick can sign up at http://ibn.fm/CYErP
For more information, visit the company’s website at https://Jerrick.media
NOTE TO INVESTORS: The latest news and updates relating to JMDA are available in the company’s newsroom at http://ibn.fm/JMDA
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