- IONIC Brands has developed its sense of where the company belongs within the adult-use cannabis industry by finding where the market is and anticipating where it’s going, technologically
- The company’s West Coast locations are centered in the world’s largest legal recreational cannabis market, and its product line has been developed to specifically cater to consumers’ interests
- IONIC Brands is also preparing to launch its Slim-line Vape pen with Bluetooth technology in the coming weeks – a new development that builds on medical dosing trends to safely and conveniently dose cannabis to recreational users
- The company’s most recent quarterly financial report revealed record revenues that made a 377 percent leap over the prior year’s period
In order to achieve market success, it’s imperative for a company to have a sense of place, both within the terms of the marketplace in which it’s competing and within the geocultural climate where its customers live and breathe every day.
IONIC Brands Corp. (CSE: IONC) (OTC: IONKF) (FRA: IB3) growing a complement of products as a national cannabis holdings company within the recreational adult-use space shows that it knows where it stands and also that it has a prescient idea of where the industry’s road to success is leading.
IONIC Brands is developing a premium and luxury consumer portfolio led by a multi-state consumer-focused cannabis concentrate brand. Its base is on the West Coast, where the adult recreational use market for cannabis is booming with the largest volume of business in the world.
The company’s product line includes six cannabis formulations presented in three distinctive mood offerings designed to appeal to recreational users according to the consumers’ preferences for rich sociability, serene relaxation or enlightened creativity (http://ibn.fm/lRDWW).
The company has also recently closed a successful financing drive to fund various strategic business acquisitions – another part of IONIC Brands’ model for building revenue. In particular, the company’s completion of an exclusive Heads of Agreement with Lifespot Health Limited (ASX: LSH) further demonstrates IONIC’s understanding of how location plays into the success of a cannabis enterprise; the agreement will provide the company with the ability to assimilate short-range Bluetooth technology into its vaporizer hardware.
The connectivity and control that Bluetooth provides within a specific geographic field without inconvenient electronic apparatus additions mean that IONIC Brands can adapt science already successfully used in medicinal applications to manage the dosing aspects of its vaporizer products.
Medical device maker Orthogonal reports that more than 75 percent of its clients use Bluetooth Classic or Bluetooth Low Energy (Bluetooth LE) technologies to ensure connectivity in their wearable, implantable and portable medical devices. Those medical devices comprise a market that Orthogonal expects to exceed $180 billion by next year, even as Bluetooth-equipped smartphones are expected to approach six billion users across the world (http://ibn.fm/OZvFK).
Under the agreement with Lifespot, IONIC Brands expects to upgrade its cannabis vaporizers and develop new vaporizer technologies to better ensure a safe, desirable experience for recreational users.
“Smartphone Bluetooth technology is the future of cannabis delivery and dosing,” Chairman and CEO John Gorst stated in a July news release (http://ibn.fm/omm1l). “The company is ecstatic to offer consumers advanced delivery technology that, before this agreement, was only available to medical patients.”
The company expects to launch the first Bluetooth-enabled vaporizer and platform specifically designed for cannabis use as the Slim-line Vape within the next few weeks.
The company’s visionary approach to its sense of place helped it achieve record revenues for the second quarter reporting period. IONIC ended June with a year-over-year increase of 377 percent in sales, amounting to a $3.86 million increase for the three-month period.
For more information, visit the company’s website at www.IONIC.social
NOTE TO INVESTORS: The latest news and updates relating to IONKF are available in the company’s newsroom at http://ibn.fm/IONKF
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