- Widespread global use of smartphones make them an ideal marketing platform
- Samsung is number one in smartphone market
- FANDOM SPORTS App approved for Samsung Galaxy App Store
The digital age has made the smartphone almost as ubiquitous as water on the planet. Go where you might; it’s unlikely you’ll be very far from mobile service. Even those attempting to scale Mt. Everest will be able to use their mobile phones, as far up as base camp, set at 18,000 feet, more than halfway up the mountain’s 29,029-foot peak. Such widespread adoption makes the smartphone the ideal vehicle to market and distribute a product, like the one being offered by FANDOM SPORTS Media Corp. (CSE: FDM) (OTCQB: FDMSF) (FRANKFURT: TQ42). The company has announced that its Android version mobile sports app has gained Galaxy App Store approval. Acceptance into the Samsung Galaxy App Store will ensure high quality exposure to Android users of Galaxy versions 7, 8 & 9, as well as future versions of Samsung’s Galaxy devices (http://ibn.fm/mbgsc).
Despite its attractive associations and loyal fan base, on a global basis, the Apple brand is not first choice for many smartphone owners. That prized position is held by Samsung, which, according to Statista, shipped 317.3 million smartphones in 2017 (http://ibn.fm/3OWHu). The South Korean company has consistently outsold rivals with its Galaxy line, first introduced in April 2009. It continues in the top spot with a market share around 20 percent. Applications specially designed for its phones are available from its “Galaxy Apps” online store, which Samsung has said will ‘eventually reach more than 130 million users across 161 countries’, according to PC Magazine (http://ibn.fm/0pKJZ). On such a global platform, the FANDOM SPORTS App will undoubtedly find application to a wide variety of sports.
The app was developed to provide sports fans around the world an uncensored social media platform that will allow them to express enthusiasm for their chosen games. It brings together fans in a social media setting, which many now find more comfortable and more convenient than traditional forums of physical interaction. The app is designed to entertain sports enthusiasts with real-time, interactive content that offers bragging rights and real-life rewards. True sports addicts will appreciate the app, which allows fans to pick a fight, create their own FanFights or rule over others as they trash talk their way to victory. The FANDOM SPORTS proprietary data centric “argument engine” measures and scores opinionated dialogue and establishes consensus, giving fans and users the ability to dive deeper into one-of-a-kind cultural moments, cheer on favorite sports teams and slam dunk some sweet rewards.
To touch base with sports fans, FANDOM SPORTS Media has hired an industry leading mobile app marketing and strategy firm to conduct aggressive marketing outreach (http://ibn.fm/3HZem). The campaign is designed to increase growth and discovery, drive engagement, refine potential revenue opportunities and better position the FANDOM SPORTS App for the successful rollout of its v2 product, which is scheduled for release in early Q4 2018. The v2 product is expected to have a simultaneous Android and iOS release date, with the trash-talking theme being parlayed around a “gamified” approach, utilizing elements of the micro-betting of FANCOINS.
The company is employing the tagline, “Pick a Fight”, signaling that it intends to go about acquiring users through an appeal to their competitive instincts… an appropriate strategy in the land of free competition.
For more information, visit the company’s website at www.FANDOMSPORTS.net
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