- Sports industry continues healthy growth with four percent CAGR
- Sports fans are the wealthiest Americans
- Sports app gives fans an avenue to cheer and vent
The sports industry in America is thriving. With some 60 percent of Americans identifying as sports fans, the revenues from games, accessories, TV rights and hot dogs must be in the hundreds of billions of dollars. Sports fans, it seems, have money to spend, an observation borne out by Gallup, which found that a higher proportion of wealthier Americans are sports fans than their less well-heeled neighbors. FANDOM SPORTS Media Corp. (CSE: FDM) (OTC: FDMSF) (FRANKFURT: TQ42) is out to score with these big spenders. The company is launching an aggressive digital marketing campaign to launch its Android Sports App.
Even though the sports industry in America continues to grow at a CAGR of four percent, up from $60.5 billion in 2014 and expected to reach $73.5 billion by 2019, according to Forbes, the proportion of American “sports fans” remains steady at around 60 percent (http://ibn.fm/e85Cb). Football tops the list of sports, with 37 percent of respondents choosing it as their favorite. Rounding out the selections, 13 percent chose basketball, 10 percent picked baseball, five percent chose auto racing, four percent went for ice and figure skating and three percent picked ice hockey. Other games, including golf, tennis, soccer, boxing, gymnastics, rodeo, motocross and wrestling, mustered two percent or less.
Not surprisingly, men (66 percent) are much more likely to be sports fans than women (51 percent), and significantly more upper-income Americans (68 percent) regard themselves as sports fans than the 55 percent of middle-income and 54 percent of lower income Americans who do the same (http://ibn.fm/gHqoM). Upper-income Americans have consistently been much more likely than their less wealthy brethren to identify themselves as sports fans. Indeed, taking into account both income and gender, it turns out that 76 percent of upper-income men are sports fans. These are the guys driving industry growth. FANDOM SPORTS is hoping to make them fans… of its Android Sports App, now in its second incarnation.
FANDOM SPORTS Media is a sports entertainment company that aggregates, curates and produces unique fan-focused content. The company was established to allow sports fans to play out and give expression to their passion for their sports of choice. Through the social media environment of the platform, they can express their adoration for their teams and players… and bash the other side. The App facilitates uncensored and unfiltered dialogue and rewards fans with virtual currency for their comments.
To touch base with sports fans, FANDOM SPORTS Media has hired an industry leading mobile app marketing and strategy firm to conduct aggressive marketing outreach (http://ibn.fm/2ASDu). The campaign is designed to increase growth and discovery, drive engagement, refine potential revenue opportunities and better position the FANDOM SPORTS App for the successful rollout of its v2 product, scheduled for release in early Q4 2018. Version 2 of the App is an Android adaptation of an earlier iOS version, which the company will now put into hibernation.
The company is employing the tagline, “Pick a Fight”, signaling it intends to go about acquiring users by an appeal to their competitive instincts… an appropriate strategy in the land of free competition.
For more information, visit the company’s website at www.FANDOMSPORTSMedia.com
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