- Most internet connections are made by mobile
- Despite smartphone capability, mobile marketing is limited by diversity of options
- Universal Mobile Interface™ can reach wide consumer base by integrating diverse systems
Smart as they are, smartphones do not always deliver the same satisfying user experience one gets with a desktop. Limitations of size means that their screens are small, and, since the keypad in some models may escape detection by anyone with hyperopia, it’s fortunate that most users not only do not suffer from that affliction but are blessed with opposable thumbs that they can deploy to dispatch text. In addition, there are so many different mobile operating systems that it’s difficult to connect one smartphone to another for anything more than phone calls or texts. Yet, smartphones dominate the digital domain and are likely to continue doing so. However, Consorteum Holdings (OTC: CSRH) is aiming to bridge the mobile divide. The company’s Universal Mobile Interface™ (“UMI”) technology will allow it to jointly develop internal and third party solutions for a broad range of vertical markets. The Consorteum UMI may be just the technology to unlock the potential of mobile marketing.
Mobile phones have undergone rapid development in the age of the internet. They’re smarter and more powerful, able to take pictures, create videos and link to GPS systems to help you find your way in the world. However, although a contemporary smartphone has more capability than the Voyager I spacecraft launched in 1977, its use as a marketing channel appears to be defying exploitation.
Initially, of course, mobile phones were connected to a cellular network rather than the internet, which was itself in the formative stages of development. Early connection to the internet was made by hardwire dial-up. Now, most phones are able to connect to the internet and transfer data under various data plans, which is why, perhaps, mobile makes up 51.2 percent (April 2018) of internet connections, with desktop lagging far behind at 44.66 percent (http://ibn.fm/KwUl7).
However, marketers must master a daunting array of models and configurations to target consumers through mobile marketing, even though there are just two main operating systems. In April, iOS held a 19.23 percent market share, while Android had 75.66 percent of the market (http://ibn.fm/CM1l7). The UMI may be the platform to link those diverse configurations.
Developed by Consorteum subsidiary 359 Mobile Inc., the UMI is a state-of-the-art platform for integrating any stream of data onto a mobile platform. The technology has the capacity to provide solutions in fintech, data analytics, secure payment processing, compliance lead transaction management and various digital social event sectors. The UMI platform also allows cross operating system development to support all mobile devices while addressing the complex and highly regulated needs of the mobile fintech industry. 359 Mobile Inc. plans to use the UMI platform to provide a more satisfying user experience for the millions who use smartphones at work and in play.
The development team at 359 Mobile has created an end-to-end fintech solution using the UMI technology platform to overcome the poor mobile application and transaction solutions currently experienced by users. Consorteum believes that 359 Mobile’s innovative development initiatives will present opportunities for other partnerships and joint ventures in many different market sectors in the future.
The company is currently focused on developing and delivering fintech solutions to the mobile gaming industry. The company believes that there will be new opportunities in the gaming sector to provide mobile marketing services to consumers, real-time services to mobile sports book operators, fixed-odds betting solutions and social-based transactions.
For more information, visit the company’s website at www.Consorteum.com
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