Consorteum Holdings has appointed the leading branding agency, The Alternative, to deliver a new name and brand identity for its newest business brand, Three FiftyNine Inc. Consorteum has plans to launch its new brand in the marketplace during the fourth quarter of 2013. Consorteum Holdings plans to use its latest brand development, ThreeFiftyNine, to differentiate itself and increase its market share in the digital space.
“The Alternative has amazing credentials working with established and emerging technology brands in the US, Europe and Asia, making them a perfect partner to work with,” explained Craig Fielding, CEO of CSRH.
The Alternative is a London-based agency delivering branding solutions and innovations since 1996. The company strategy includes a unique methodology called Move People, which is designed to initiate closer bonds between brands and people by employing a human approach when promoting and publicizing brands. Some of their clients include, Skype, Orange, YO!, Sushi, Friends Life, Microsoft, American Express, Sainsburys and Virgin.
The founder of The Alternative is Tim Blesneski, who stated, “We think there is a huge scope to help brands articulate a more compelling and human story about why the world needs them. Too many brands in the tech space are too techy for their own good and miss the vital human component that builds belief and following.” He went on to say, “It is a pleasure engaging with the ThreeFiftyNine team to help shape and inform their thinking and expectations.”
Consorteum is a transaction management and mobile publishing company focused on transaction processing delivering leading-edge solutions to its clients. Consorteum is moving forward with organizational developments that are designed to expedite new market entries in technology and payment solutions.
For more information, visit www.consorteum.com
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