- CloudCommerce’s CEO discussed innovation and strategy in an exclusive NetworkNewsAudio interview
- CLWD recently filed a Form 1-A with the SEC for a Reg A+ public offering
- The company is planning a public offering of up to $20 million of preferred stock to qualified investors
- The company recently launched SWARM, a proprietary, audience-driven business-intelligence solution
Tech company CloudCommerce Inc. (OTCQB: CLWD) is ready to take on enterprise clients. That’s the message from CEO and President Andrew Van Noy. In a recent NetworkNewsAudio (NNA) interview with Stuart Smith of NetworkNewsWire, Van Noy discussed the company’s achievements to date and its strategy going forward (http://ibn.fm/9VD9a).
CloudCommerce has acquired a number of businesses with the aim of creating a comprehensive, digital, end-to-end marketing solution to offer clients. This M&A period was followed by a period of consolidation, when the technologies and operations of the subsidiaries were integrated. The result has been the company’s flagship solution – an audience-driven, business-intelligence, digital-market offering christened SWARM (http://ibn.fm/oomlw). Now armed with a potent mix of technology and professional services, CloudCommerce is in a strong position to help its clients identify who they’re talking to, what they should say to their customers and how to get those customers to take meaningful action.
As Van Noy explained, CloudCommerce excels in executing end-to-end campaigns that assist clients in promoting their brands and increasing revenues. The company starts by looking at first-party data, which is subjected to a variety of sophisticated analytical tools, with the aim of better understanding the client’s audience and the type of messaging that would be most appropriate. First-party data consists of information gleaned from clients’ own internal systems.
The first-party data is then mapped and compared to data compiled from external sources and curated by CloudCommerce. This process allows audience profiles to be refined, increasing the effectiveness of marketing communications, while also opening the possibility of attracting new customers. After clients better understand who they’re talking to, as well as who they should be talking to, the CloudCommerce creative team creates messages and designs apps that specifically cater to those audience segments, based on some of the attributes the data has uncovered.
Although some of the elements of the campaigns may seem superficial or trivial, such as size of font or color or imagery, each element affects the impact of marketing communications. The final stage is the execution of the crafted campaign on various digital platforms, such as Facebook. To date, CloudCommerce clientele has been mostly SMEs. Emboldened by success in that sector, Van Noy reports that the company has now begun to tackle higher-margin enterprise businesses.
CloudCommerce recently announced that it has filed an offering statement on Form 1-A with the Securities and Exchange Commission (SEC) to offer up to $20 million of preferred stock to qualified investors at a price of $25 per share in a Regulation A+ public offering. The preferred stock will pay an annual dividend of 10 percent, with payments being made monthly.
CloudCommerce will seek to have a market maker file an application with FINRA in order to have the preferred stock quoted on the OTC market. According to the SEC filing, the company will use net proceeds from this offering for general corporate purposes, including working capital, with unused funds being invested in investment-grade, interest-bearing instruments (http://ibn.fm/8geb2).
For more information, visit the company’s website at www.CloudCommerce.com
NOTE TO INVESTORS: The latest news and updates relating to CLWD are available in the company’s newsroom at http://ibn.fm/CLWD
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