- CHALF appoints retail veteran Ginger Mollo as chief integration officer, Fifth & Root GM
- Mollo will oversee the positioning, expansion of the Fifth & Root Brand within the health and wellness beauty market as well as integration into Chalice brands
- Chalice has engaged MP-IMC to heighten profile of Fifth & Root in Chalice Brands product portfolio
Chalice Brands (CSE: CHAL) (OTCQB: CHALF), a premier consumer-driven cannabis company specializing in retail, production, processing, wholesale, and distribution, has appointed retail veteran Ginger Mollo as chief integration officer for the company. In addition, Mollo will also serve as general manager of Fifth & Root, a nationally recognized CBD skin-care brand based in California. Both appointments are effective immediately.
“We are thrilled to add Ginger, the woman who had her fingertips on Apple stores, bring us her high-achieving, goal-focused, and innovative mover and shaker expertise, with over 20 years of retail experience to Fifth & Root,” said Chalice CEO and president Jeff Yapp. “We look forward to benefitting from Ginger’s experience in the progressive retail space to elevate the structure and style of Fifth & Root to the next level. She brings many years of interpersonal communication, collaborative problem solving and critical thinking to the leadership team.”
In her new roles, Mollo will oversee the positioning and expansion of the Fifth & Root Brand within the health and wellness beauty market as well as integrating the products within the Chalice brands. Earlier this year, Chalice Brands, then Golden Leaf Holdings Ltd., closed on its purchase of majority ownership in Fifth & Root, which is available online and in major retailers including Ulta Beauty, Nordstrom, Anthropologie and Urban Outfitters (https://ibn.fm/47HbZ).
“The acquisition of these distribution channels greatly increases the company’s visibility and reach, and continues to advance our ‘Crawl, Walk, Run’ strategic approach,” said Yapp. “As we look forward to the eventual federal legalization of cannabis, Fifth & Root’s commerce platform and partnerships will position the company favorably to capitalize on the evolving marketplace.”
Mollo brings extensive experience with her; she has held several positions in retail and company development at companies such as Limited Brands and Apple. At Apple, she was an integral part of the team that helped create the iconic Apple Stores, then pivoted into leading stores and regions as well as creating and managing all functions of Apple’s global training organization.
In addition, Chalice has retained MP-Integrated Marketing Communications (MP-IMC) to provide public relations, marketing communications and brand-building support services to Fifth & Root. The company has built an impressive reputation for everything from product development to sustained growth and offers a bicoastal team to support the growth and consumer engagement of its clients.
“We are pleased to announce that we have engaged MP-IMC to heighten the profile of Fifth & Root in our Chalice Brands product portfolio,” stated Yapp. “We look forward to working with Melissa and her team to enhance the essence of Fifth & Root.”
Chalice Brands is a premier consumer-driven cannabis company specializing in production, processing, wholesale, distribution and retail, with 12 dispensaries in Portland, Oregon. The company is committed to developing a dynamic portfolio built around the recognized brands of Chalice Farms, with a focus on health and wellness. Chalice operates nationally through Fifth and Root and has operations in Oregon and California.
For more information, visit the company’s website at www.ChaliceBrandsLtd.com.
NOTE TO INVESTORS: The latest news and updates relating to CHALF are available in the company’s newsroom at https://ibn.fm/CHALF
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