Share prices for CDW Healthcare (NASDAQ: CDWC) edged up this morning, rising a scant .14 percent after market open, still riding the news about the company’s recent agreement with the Sorna Corporation.According to yesterday’s press release, CDW recently signed an agreement with Digital Imaging and Communications in Medicine (DICOM) company Sorna Corporation to offer the latter company’s entire line of DICOM-compliant medical imaging solutions to CDW customers.
This is a wise move for both companies. CDW has a long reputation of providing quality IT services for healthcare organizations, but still has yet to become a truly common name. Likewise, Sorna is still an emerging company and needs the exposure.
Bob Rossi, general manager for CDW Healthcare, was ecstatic about the agreement.
“Our distribution agreement with Sorna further strengthens CDW Healthcare’s robust or industry-leading digital imaging solutions,” Rossi said. “Through this partnership, we can now offer our customers an even greater selection of DICOM-compliant products that will improve clinical workflow by streamlining patient image viewing, storage and rendering processes.”
Sorna said it was excited about the agreement and looked forward to working with the technology solutions company.
“As a national leader in health IT solutions, CDW Healthcare has consistently impressed us with its intimate knowledge of the healthcare IT marketplace, technical expertise and individualized approach to customer service,” Cyrus Samari, vice president of sales and marketing for Sorna, said. “This partnership will allow Sorna to effectively pursue our strategy of expanding our customer base and enhancing our profile among healthcare IT purchasers nationwide.”
In response to the news, prices for CDW Healthcare went up 11 cents to $85.12 by mid-morning.
