- Brera Holdings, an Ireland-based, international holding company focused on expanding its global portfolio of men’s and women’s sports clubs, has gained further recognition for the company’s commitment to its evolving model of sustainable football investment
- A recent Wall Street Journal article focused on the dangers of trying to apply the American sports model to English soccer by acquiring trophy assets, a lesson that some U.S. owners have finally learned
- Brera has successfully applied its multi-club ownership (“MCO”) approach, using its understanding and respect of English soccer’s advancement opportunities to grow and enrich its portfolio clubs, as shown with Brera’s acquisition agreement for S.S. Juve Stabia S.r.l. (“The Second Team of Naples”)
- These initiatives point to the company’s commitment to growing its clubs and turning them into leading brands that can leave their mark on progressively higher sports stages
Brera Holdings (NASDAQ: BREA), an Ireland-based, international holding company focused on expanding its global portfolio of men’s and women’s sports clubs through a multi-club ownership (“MCO”) approach, has emphasized its commitment to the evolving model of sustainable football investment, something it believes is integral to long-term value creation (https://ibn.fm/YaGK8).
A Wall Street Journal article, published on April 26, 2025, by Joshua Robinson, noted U.S.-led investments’ role in shaping football across the U.K. and Europe’s top-division clubs. Of note was Wrexham, owned by Hollywood stars Ryan Reynolds and Rob McElhenney. Wrexham was acquired as a mid-table, 5th division team and has since finished this season just one step away from the vaunted English Premier League. In addition, its valuation has ballooned to £150m, representing an over 7,400% increase since its acquisition (https://ibn.fm/CkMT7).
Brera’s S.S. Juve Stabia S.r.l. has striking similarities with Wrexham, having been acquired by Brera after being newly promoted from Serie C to Serie B, Italy’s second division. As of March 2025, the club had posted a 36.9% surge in squad value from €11.78 million to €16.13 million, the largest percentage gain in Serie B during the period. The extraordinary growth pointed to the club’s huge untapped potential, currently holding 5th place of 20 teams, Serie A playoffs qualification, and Brera’s value-creation strategy (https://ibn.fm/jtjHU).
Brera is the first publicly traded MCO group through its Nasdaq IPO and continues to make waves in the industry. By providing a differentiated structure that combines professional management practices with public market transparency and governance standards, the company has demonstrated that disciplined, progressively advancing strategies can thrive, even in the competitive, ever-changing world of global football (https://ibn.fm/KPZbM).
Brera made a move to acquire S.S. Juve Stabia S.r.l. following its promotion to Serie B, the 2nd division of Italian football. With its current performance, the club is already confirmed to make the playoffs to potentially get promoted to Serie A, which speaks to Brera’s ability to spot opportunity and capitalize on it. It also speaks to the company’s ambitions to scale the club’s operations and revenue streams, as evidenced by its move to grow its international presence with the live broadcast of two of its matches, one against Catanzaro and another against Brescia, live with color commentary in English, in the U.S., Canada, and the U.K. via Destination Calcio TV.
“Expanding Juve Stabia’s reach to international audiences is a core pillar of our strategy,” noted Brera’s Executive Chairman, Daniel McClory. “Growing our fan base in the U.S. and Canada and other key international markets not only builds brand equity but also aligns with the broader global trend toward the internationalization of media rights in football,” he added (https://ibn.fm/BxTxd).
Brera has prioritized international media visibility, matchday revenue growth, and community engagement as key levers for building sustainable, globally recognized football brands. The ability for U.S., Canadian and U.K. fans to follow Juve Stabia, live and in English, is an essential step toward deepening the club’s global connections and preparing it for future opportunities both on and off the pitch.
Brera remains bullish about S.S. Juve Stabia and its other portfolio clubs worldwide. The success of this specific club validates its approach. It confirms its commitment to creating shareholder value and industry-leading clubs shaping and leaving their mark on the international stage.
For company information, visit the company’s website at www.BreraHoldings.com.
NOTE TO INVESTORS: The latest news and updates relating to BREA are available in the company’s newsroom at https://ibn.fm/BREA
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