Bond Laboratories, Inc. issued a press release to detail the success of its “Resurrection Anti-Hangover” drink (“REZ”) as it was a sponsor at the Attica 2 Year Anniversary White Party held at Plunge, the new 3 level rooftop lounge at the Gansevoort Park Avenue Hotel in New York City, NY on August 26th. Plunge Rooftop Bar & Lounge is a rooftop wonderland that is located twenty stories above Manhattan with 360 degree views of NYC including a picturesque view of the Empire State Building. Attica, the exclusive, members-only club, was one of the first to host a party at Plunge two years ago.
Approximately 500 guests attended the swank, invitation-only event at the Gansevoort’s Plunge with many getting to experience the flavor and functionality of Resurrection. Bond representatives, including the “Rez Girls”, mingled with guests, explained the product, answered questions, distributed Resurrection and gathered feedback. The response was overwhelmingly positive according to the press release.
The next day Bond Laboratories, via Resurrection Anti-Hangover drink, sponsored its own invitation-only party at RmFifty5 Lounge at the historic Dream Hotel on Broadway in New York City. The event, held at the posh, Neo-Gothic lounge located in the lobby of the Hotel, hosted nearly 150 guests, many whom had attended the party at Plunge the previous night. When asked about condition, all questioned reported being ready to party again thanks to the Resurrection Anti-Hangover drink consumed the night before.
Edward Dalton, Partner of Attica commented, “Attica was extremely pleased to have Resurrection Anti-Hangover join its group of official sponsors for our 2 Year Anniversary White Party.” He continued, “Resurrection is ideal for our members. We are the ones that make the most of a good night out, but still need to deliver 110% the next morning. We look forward to working with Resurrection at other events in the future.”
Dan Wilder, Fusion Senior VP, stated, “On-premise, brand-marketing at premier events is an important step in Resurrection’s marketing and brand adoption model.” Mr. Wilder further stated, “What we have found is that when people try Resurrection they love it, and when people love the product they become our advocates. It’s all about trial and awareness, and venues like Plunge at Gansevoort Park, and RmFifty5 Lounge at the Dream Hotel, with guests like Attica’s members, a perfect fit.”
Resurrection is non-alcohol, no caffeine, lightly carbonated beverage produced from all-natural ingredients. It is formulated to constrict the free radical development that is often associated with hangovers and the accompanying headache and nausea. REZ is produced and marketed through the Fusion Premium Beverages division of Bond Laboratories.
More information on Bond Laboratories, its products and the investment opportunity presented can be found on the Company’s website at www.bond-labs.com.
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