Earlier today, Agora Holdings, Inc. (OTC: AGHI), parent company of Geegle Media, unveiled new enhancements to its FRAME social media management software designed to optimize its functionality for businesses, public relations firms and investor relations agencies. FRAME allows users to employ a single dashboard to publish brand-relevant messages and updates across a wide variety of social media platforms, effectively enabling businesses to create and maintain marketing and outreach campaigns more efficiently than ever before. Following today’s update, FRAME also features several advanced functions – including engagement and customer care tools, measurement of campaign success via social media performance and comprehensive reporting, which offers insight into how often posted content is shared and mentioned across social media platforms.
“The concept of a built-in analytics system with the option to schedule posts is not new,” Dan Terziev, chief executive officer of Geegle Media, stated in today’s news release. “What IS new is our concept of delivering this platform without the usual problems associated with competitor systems. A truly user-friendly social media management and engagement tool has yet to be built, and Geegle Media sees the opportunity and capability to deliver on this need.”
FRAME is available on Android and iOS devices, as well as desktop computers, and is already integrated with a wide selection of leading social networks, including Twitter (NYSE: TWTR), Facebook (NASDAQ: FB) and Instagram. Agora is also exploring development to integrate additional platforms, such as LinkedIn (NYSE: LNKD), Google+ (NASDAQ: GOOG), YouTube and Tumblr (NASDAQ: YHOO), in the coming months. According to data from Pew Research Center (http://dtn.fm/vpUQ1), this collection of networks gives FRAME users near comprehensive access to the roughly 74 percent of online adults who use social networking sites. As of September 2014, approximately 71 percent of those individuals used Facebook, 23 percent used Twitter and 26 percent used Instagram.
According to a report by leading market research firm MarketsandMarkets (http://dtn.fm/B27w4), the global social media analytics market is set to grow from about $1.6 billion in 2015 to roughly $5.4 billion by 2020, achieving a compound annual growth rate of 27.6 percent. As social media analytics continue to take center stage for marketers in a wide variety of industries, the newly enhanced FRAME social media management platform is specially designed to contribute to participating organizations’ bottom lines, allowing them to save time and money by releasing content in a manner suited for specific strategic objectives. Look for Agora to benefit from its foothold in this expansive market as it continues to pursue sustainable growth in the months to come.
For more information, visit www.agoraholdingsinc.com
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