- The company completed an oversubscribed $45 million equity financing round anchored by global institutional investors, fully funding its strategic growth initiatives.
- A2Z Cust2Mate is addressing a global smart cart market expected to grow at a 27% CAGR through 2030.
- The company secured a $55 million order from leading Israeli retailer Yochananof in September 2025.
- Retail media monetization is now a core revenue stream, supported by exclusive rights and growing CPM- and commission-based ad sales.
- A2Z maintains a scalable, recurring-revenue model through SaaS, media, and analytics offerings.
- With deployments across four continents and a $25 million+ Latin American order underway, A2Z is positioned for global expansion.
A2Z Cust2Mate Solutions (NASDAQ: AZ) is a global retail technology company focused on redefining how consumers and retailers interact in physical store environments. Through its innovative smart cart platform, the company offers a powerful vehicle for in-store digital engagement and monetization. A2Z’s business model blends hardware, software, retail media and data services to deliver scalable, recurring revenue across multiple layers of the retail value chain.
With a clear vision to unlock the full potential of every in-store shopping journey, A2Z is committed to bridging the gap between digital convenience and physical retail. Its mission centers on transforming routine trips into dynamic experiences that benefit both shoppers and retailers by enhancing satisfaction, loyalty, and operational performance. The company’s growth is supported by strategic deployments, long-term commercial agreements, and a global footprint spanning four continents.
A2Z Cust2Mate is headquartered in Canada, Israel and the United States.
Products
A2Z Cust2Mate’s flagship offering is its smart shopping cart platform, designed to bring the benefits of e-commerce into the brick-and-mortar environment. The Cust2Mate smart cart allows shoppers to scan products, receive personalized offers, and pay directly through the cart—bypassing traditional checkout lines entirely. The system integrates real-time product search, allergen warnings, nutritional data, and location-based promotions, creating a frictionless and engaging shopping experience.
For retailers, the smart cart addresses key pain points such as theft reduction, labor optimization, and shopper engagement at the point of purchase. It provides actionable, data-driven insights that improve operational efficiency and merchandising strategies. Recent commercial results have shown increases of over 15% in purchases per shopper, strong satisfaction ratings, and 75% customer return rates. The platform also supports queue management, loyalty integration, and screen-based advertising, with the ability to retrofit legacy carts using detachable modular control panels.
The company’s operations follow a hybrid revenue model including outright purchases, SaaS-based subscriptions, and recurring fees tied to software, support, and media monetization. Carts are manufactured through Tier 1 contract manufacturers, and scalable financing solutions are in place to support ongoing growth.
In October 2025, the company launched an AI and Business Insights Division to advance artificial intelligence integration across its smart-cart ecosystem. The initiative focuses on generative-AI-powered personalization, retail-media targeting, fraud detection, product recognition, and store optimization, further strengthening A2Z Cust2Mate’s leadership in data-driven retail innovation.
Market Opportunity
A2Z Cust2Mate operates in a rapidly expanding market for smart shopping cart solutions and in-store retail media. According to 360i Research, the global smart shopping cart market is forecast to grow from $2.2 billion in 2024 to $9.7 billion by 2030, representing a 27% CAGR. Simultaneously, the retail-media sector, driven by targeted, point-of-sale advertising, is projected to reach $165 billion by 2025, reflecting an approximate 20% compound annual growth rate.
The company’s monetization strategy is well-aligned with these trends. Under its 2025 agreement with Yochananof, A2Z Cust2Mate gained exclusive rights to monetize digital assets, retail media, and behavioral data generated by its deployed smart carts. Building on that foundation, the company secured multi-year retail-media agreements with Toys “R” Us Israel, The Red Pirate, and Lego, extending advertising campaigns across up to 5,000 smart carts. These partnerships combine cost-per-thousand (“CPM”) advertising with commission-based revenue on completed transactions, providing guaranteed recurring income and validating Cust2Mate’s model as a retail-media and data-monetization platform for global brands.
Additionally, A2Z aims to unlock new revenue streams through a digital cart marketplace, enabling sponsored product placements, third-party app integrations, and basket-based upsells. These capabilities extend the smart cart’s value proposition beyond hardware into data, advertising, and digital commerce, supporting the company’s long-term vision for platform-based growth.
Leadership Team
Bentsur Joseph, Chairman, is a serial entrepreneur with a strong track record in building and expanding successful corporations. He previously served as Chairman of Elad Hotels (part of the Tshuva Group, one of Israel’s largest conglomerates) and held a director position at MARLAZ, a public holding company involved in industrial, real estate, communication, and high-tech sectors. Earlier in his career, he was Operations Manager at Comfy Interactive Movies, a leading publicly traded edutainment company.
Gadi Graus, CEO, brings over 30 years of multidisciplinary business expertise and a proven track record of global leadership. He has deep corporate and commercial experience across international and cross-border practices, supporting high-tech, industrial, and manufacturing firms from startup to multinational levels.
Elkana Porag, Deputy CEO and CTO, has more than 30 years of experience in technology and strategic consulting. He has held senior roles in tech strategy, architecture, and CTO leadership across Fortune 500 companies, global enterprises, and startups. Known for delivering impactful results and navigating complex organizational dynamics, he is highly regarded for his ability to transform innovative technologies into competitive business solutions.
Alan Rootenberg, CFO and Director, is a Chartered Professional Accountant with significant experience as CFO of publicly traded companies on the TSX, TSX Venture Exchange, OTCBB, and CSE. His sector expertise spans mineral exploration, mining, technology, and cannabis. He holds a Bachelor of Commerce from the University of the Witwatersrand in Johannesburg, South Africa, and earned his CPA designation in Ontario, Canada.
For more information, visit the company’s website at https://cust2mate.com.
NOTE TO INVESTORS: The latest news and updates relating to AZ are available in the company’s newsroom at https://ibn.fm/A2Z
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