Thwapr Inc., a mobile sharing service for mobilizing and monetizing branded video content, today announced a new way for marketers to measure the success of their mobile video campaigns. The company’s Analytics Dashboard provides extensive tracking and measurement of mobile video and SMS analytics, and is loaded with graphical charts and graphs that illustrate campaign successes and opportunities.
“Measuring mobile campaigns is key in demonstrating success and ROI for marketers,” Bruce Goldstein, CEO of Thwapr stated in the press release. “We can help them see in real-time, how their mobile videos are performing and exactly how and when they are engaging with their audience.”
According to the press release, key analytics and features in the Analytics Dashboard include:
• Topline Statistics — A summary of total mobile video subscribers, video views and uploads, and SMS messages distributed for full campaign period; date range search option for ad-hoc queries by day(s), week(s), month(s), etc.
• Content statistics — Graphical bar chart view of the most popular videos (30+ displayed); statistics for individual videos shown by title and identifier with respect to video views, video Twitter posts, and mobile videophone sharing (30+ displayed); date range search option for ad-hoc queries by day(s), week(s), month(s), etc.
• Mobile Device and Carrier Statistics — Graphical bar chart view of the most popular mobile devices (20+ displayed); statistics for the most popular mobile devices accessed by users (20+ displayed); graphical pie chart view of the most popular Tier 1 & Tier 2 carriers (US/Canada); date range search option for ad-hoc queries by day(s), week(s), month(s), etc.
• Subscriber Statistics — Graphical bar chart view of opt-in and opt-out mobile video SMS statistics; statistics for subscription (total and daily opt-in and opt-out, absolute and %); date range search option for ad-hoc queries by day(s), week(s), month(s), etc.
The NFL’s Miami Dolphins currently use the mobile video sharing platform to communicate daily with the team’s fan base, allowing the Dolphin’s Dashboard administrator to track sign-up metrics and viewing habits of team fans.
“We have found the Dashboard to be a key tool for understanding the type of content our fans want to see more of,” Scott Stone, senior director of Internet and Publications for the Miami Dolphins stated. “We can determine the best time of day to send team videos so we achieve the best sign-up rates and engagement with our fans.”
For more information visit www.thwapr.com
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