It is no news to the average reader that the world has become very much more secularly-minded in the last few decades. In fact, it has gone so far that wholesome content has now become a rebel set niche market, with Christian culture in particular striking an unmistakable contrast to a 24/7 mass media orgy of loose morals and deliberate profanity. Christian culture now hearkens back to its roots, when Christianity was an underground religion for the hip people fighting against evil, an equation which delivers to today’s markets all of the attendant benefits and premium metrics that such a tightly-knit subculture/ideology represents.
One of the hottest and most investor-accessible properties in this space today is a humble little entertainment creation, production and distribution/direct response media marketing outfit, Momentous Entertainment Group (OTC: MMEG). With a diverse and rapidly evolving portfolio of feature film, television and music content in its tool belt, Momentous Entertainment Group is poised to profit, with its fingers on the pulse of this niche market and a decided emphasis on faith-based content. The company’s prosperity is further buoyed by an extremely sophisticated direct response media marketing pipeline, which was engineered in-house, benefitting from MMEG management’s whopping century-plus of combined entertainment and marketing experience.
Today’s Christian consumer finds themselves something of an outcast in mainstream popular culture, and this has created a perfect storm of factors leading to a situation where the ability to serve up wholesome content to an underserved demand segment can be quite lucrative indeed. Let’s face it, the baseline here is media, because the delivery platform for family values, faith, and enlightenment is invariably going to be productions of music, TV, interactive social media, and the like.
This equation can be clearly mapped out by such event structures as the success of jointly-owned Hearst, Disney (NYSE: DIS) operation A&E Networks’ Duck Dynasty, as well as the rise of one of the show’s stars, Sadie Robertson (http://dtn.fm/q2d4C), whose unabashed promotion of God, faith and modesty has become a lightning rod in a mass media market saturated by the likes of Miley Cyrus and Justin Bieber. Momentous Entertainment Group is making big moves with the development of reality TV shows like Chasing a Legend, which follows the legendary Earnhardt racing dynasty’s third generation rising star, Bobby Dale Earnhardt, as he climbs the ladder of the stock car racing world like his grandfather before him, through the ARCA Truck Series and on to the Sprint Cup Series. The show, which will be a white-knuckle insider look at the world of stock car racing, will also strongly reflect the religious insights of “a rising star in a sport that has long attracted the faithful.”
The company’s latest foray, the formation of a new business unit called Music One Corp., which is designed to oversee conception and execution of the company’s growing concert events business, will prove to be of great utility as MMEG expands its content footprint further into the expansive music industry. Headed up by a veteran of the thriving South Florida live venue scene, Charlie Rodriguez, Music One adds considerable product mix diversity to MMEG’s already strong core offerings with a brand encompassing all genres of music. The brand also gets a nice little head start, thanks to the extant successes of Charlie Rodriguez Live Entertainment.
Music One adds nicely to the company’s music portfolio, which is grounded in Contemporary Christian music such as Momentous Music division’s recently-produced, first-ever music video, which features Faith United Methodist Church’s Suzanne Olmon, singing “I Believe.”
For more information, visit www.momentousent.com
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