- InnerScope Hearing Technologies prepares to launch first in a series of National Hearing Loss Blitz Media Campaigns to raise hearing problems awareness and showcase company’s unique hearing aid solutions as US government pushes for more accessible hearing aids market
- Campaign expected to drive sales of its revolutionary Direct-to-Consumer, rechargeable app-controlled hearing aids and other services such as subscription plans which allow patients access to a complete set of affordable hearing aids for less than $45 per month
- InnerScope Hearing Technologies remains committed to improving quality of life for 70 million people in North America who suffer from hearing impairment and potentially 1.5 billion worldwide
InnerScope Hearing Technologies (OTC: INND) appears poised to disrupt the traditional hearing technology space by making affordable hearing aid technology accessible for affected patients across America and potentially beyond. The company has announced the launch of its efforts to contribute to the National Hearing Loss Blitz Media Campaign in a commitment to reach 48 million Americans suffering from hearing issues who can benefit from its unique Direct-to-Consumer technology (https://ibn.fm/u4BbJ). As an emerging disruptive leader in the hearing industry, InnerScope is planning more national multimedia marketing campaigns over the next months to generate public awareness about the hearing loss problem and help consumers control their growing hearing issues.
The company teamed up with New to The Street TV, the partner trusted with the production, broadcasting, and distribution of marketing collateral about hearing loss awareness and InnerScope’s Direct-to-Consumer Bluetooth app-controlled, self-adjusting rechargeable hearing aids that give patients access to hearing treatments without the need of medical professionals.
Hearing loss is a growing problem affecting a significant number of Americans. According to the Centers for Disease Control and Prevention, around 16% of the adults in the US have hearing issues, twice as many as some other prevailing diseases such as diabetes or cancer (https://ibn.fm/GbyZO). But since hearing aids are so expensive — on average, they cost more than $5,000 per pair — only 14% of patients can afford them. This problem recently prompted an executive order from President Biden to make hearing aids more affordable and available over the counter without any prior medical evaluation (https://ibn.fm/V6eOW).
Today, many patients are unaware that direct-to-consumer hearing aids are available online without any medical evaluation — and InnerScope is poised to get this message out as a company offering affordable and timely hearing aid solutions to patients across the US.
Through the campaign, the company aims to put a spotlight on the importance of early treatment while showcasing its game-changing Direct-to-Consumer hearing aids and its new Hearing Health Flexible Subscription Plans. These easy-to-enroll plans allow patients to order a complete set of InnerScope’s Direct-to-Consumer rechargeable app-controlled hearing aids with no prior medical examination or professional help.
The campaign, intended to include 156 digital billboards throughout lower Manhattan, New York City, New York, and TV commercials to be broadcast on prominent media outlets such as Bloomberg, CNN, CNBC, Fox Business Network, Fox News, MSNBC, and Newsmax TV, is expected to drive sales of InnerScope’s hearing aids, available online through its digital store.
Poised to shift hearing health care from expensive traditional brick-and-mortar hearing care clinics to consumers’ homes, InnerScope targets a sizable market that includes around 70 million patients with hearing-related problems across North America. In addition, the global addressable market counts 1.5 billion people suffering from hearing impairment or hearing-related issues around the world.
For more information, visit the company’s website at www.INND.com.
NOTE TO INVESTORS: The latest news and updates relating to INND are available in the company’s newsroom at https://ibn.fm/INND
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