When combining a traditional restaurant concept with the excitement of innovative entertainment options, membership programs and value cards can make a huge difference to a company’s bottom line. To illustrate this fact, one needs look no further than Dave and Buster’s Entertainment, Inc. (NASDAQ: PLAY), the growing force behind one of the most popular dining and entertainment chains for adults and families in North America. Since opening its first location in 1982, Dave & Buster’s has grown into a national phenomenon, operating 73 locations across the United States.
Today, the Dave & Buster’s brand is synonymous with good times, and that’s because of PLAY’s ability to evolve and adapt with changing consumer demand. One of the best examples of this evolution was the introduction of PLAY’s pioneering rechargeable Power Cards. When diners want to enjoy a few arcade games at their local Dave & Buster’s, fumbling with cash or coins never gets in the way of the fun thanks to these reloadable cards. While this model offers convenience for customers, it also promotes repeat visits by storing deposited funds for use on the next visit.
Although Dave & Buster’s is one of the most recognizable brands in the food and entertainment space to implement a rewards card-based customer retention strategy, it’s far from the only restaurant chain capitalizing on this proven tool. Giggles N’ Hugs, Inc. (OTCQB: GIGL) – the first and only known restaurant brand that brings together high-end, organic food with active, cutting-edge play and entertainment for children – has implemented a similar model to build upon the early successes of its three locations in Greater Los Angeles.
The GIGL membership program allows parents to minimize the cost of visits to Giggles N’ Hugs locations by purchasing unlimited play passes for one-, three- or six-month intervals. For less than the cost of four visits, GIGL members can enjoy unlimited visits for a full month, and additional savings are offered for families with multiple children. To sweeten the deal, the company often offers additional benefits – including discounts on food and beverage purchases and birthday parties. This program encourages repeat visits for the company’s customers and, as a result, bolstered financial growth for GIGL.
Just in time for the holiday season, GIGL also offers gift cards, which can be purchased directly through the company’s website. By offering membership specials and other promotional deals, GIGL is in a favorable position to maintain its status as Los Angeles’s #1 Family Restaurant. As the company seeks to expand upon its national footprint in the coming months, look for this proven branding strategy to play a key role in GIGL’s efforts to promote sustainable growth.
For more information, please visit www.gigglesnhugs.com
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