- Family offices, privately held wealth management firms for affluent families, are increasingly investing in sports franchises, seeing them as long-term assets with legacy-building potential.
- Brera Holdings attracted eight family offices in its recent Series A Preferred Offering, reflecting growing institutional interest, but Brera also offers retail investors access to pro sports – once the domain of billionaires and celebrities.
- With a Nasdaq listing, Brera is the first multi-club operator to offer public equity exposure to professional football clubs.
- Brera’s Juve Stabia club saw a 245% increase in market value over the 2024–25 season, driven by competitive performance.
Brera Holdings (NASDAQ: BREA), an Ireland-based international holding company focused on expanding its global portfolio of men’s and women’s sports clubs through a multi-club ownership (“MCO”) strategy, is tapping two converging trends reshaping professional sports ownership: the influx of capital from private family offices and the rising demand for democratized access to sports as an asset class.
Family offices, privately run wealth management firms serving ultra-wealthy families, are now active players in professional sports. According to FON Media, these entities have increasingly moved beyond traditional passive investment roles to acquire and control significant stakes in teams (https://ibn.fm/Y02Dn). Their combined assets under management, estimated at $5.9 trillion, are now being deployed into legacy-building sectors like sports.
Brera Holdings has been a direct beneficiary of this shift. In a recent update, the company disclosed that eight prominent family offices participated in its Series A Preferred Offering (https://ibn.fm/SElrK). The move underscores growing confidence in Brera’s business model, which centers on a multi-club ownership (“MCO”) strategy across men’s and women’s football teams worldwide.
Brera’s approach is modeled on the idea that football clubs can serve as appreciating assets, especially with the right operational support. This thesis was tested and validated during the 2024–25 season by S.S. Juve Stabia, a 52%-owned Brera portfolio team. After climbing from Serie C to Serie B, the Italian club saw its market valuation rise 245% to $32 million, based on Transfermarkt data and further analysis from Social Media Soccer.
This kind of appreciation highlights why sports teams are becoming a preferred long-term play for high-net-worth investors. But what sets Brera apart is that it hasn’t limited ownership to only those with massive capital reserves. Through its Nasdaq listing, Brera is the first MCO to offer retail investors a way to participate in professional football ownership, something traditionally reserved for billionaires and celebrities (https://ibn.fm/2mCJY).
As Front Office Sports noted, even the wealthiest investors are turning their attention abroad as U.S. sports franchises become increasingly difficult to acquire. Soccer, with its lower entry prices and broader availability of teams, has become a new frontier (https://ibn.fm/rahAv). “It’s not just rich U.S. investors that want in on European soccer clubs,” the publication added. “Everyday sports fans see the thrill in owning a piece of a European soccer team, even if their slice of the squad is tiny.”
Brera’s entry into Juve Stabia is illustrative. Unlike high-profile acquisitions such as Wrexham, purchased by actors Ryan Reynolds and Rob McElhenney when the club was in England’s fifth tier, Brera invested after Juve Stabia earned promotion to Serie B, Italy’s second division. The club then surged into the Serie A promotion playoffs, reaching the semifinals and raising its profile and value.
Brera’s public listing has allowed everyday investors to participate in that growth. For many, this represents a unique financial and emotional stake in a sport they follow closely, with the potential for returns driven by both on-field performance and brand development.
As Brera continues expanding its portfolio of clubs and deepening its operational capabilities, it is positioning itself as both a gateway for institutional capital and a platform for individual investors. In doing so, it helps reshape how professional sports ownership is accessed, financed, and valued.
For more information, visit the company’s website at www.BreraHoldings.com.
NOTE TO INVESTORS: The latest news and updates relating to BREA are available in the company’s newsroom at https://ibn.fm/BREA
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