- MVES CEO highlights growth of VOD and company’s new disruptive strategies
- Industry experiencing massive shifts as result of theatre closings, productions being released straight to VOD/DVD
- MVES’s unique MovieSodes interactive app increases engagement by allowing users to view content in episodes, send audition clips to producers
With nearly every sector experiencing negative impacts as a result of events related to COVID-19, Video on Demand (“VOD”) is one space that has benefited from the unprecedented state of the economy. One rising industry player, The Movie Studio Inc. (OTC: MVES), a vertically integrated motion picture production and distribution company, recently revealed its progressive strategy that aims to disrupt the industry in stride with major players like Disney and Viacom. With a combination of proven strategies and innovative ideas, MVES is positioned to make impressive gains as it continues to engage in the acquisition, development, production and distribution of independent motion picture content for worldwide consumption.
With world events altering consumer habits and preferences, the industry has experienced massive shifts as a result of theatre closings as well as changes in the distribution model, such as Universal’s recent release of its “Trolls” film straight to VOD. “We’re very fortunate that when the pandemic came around people were sheltered in place and they were digesting content more frequently and more robustly even in genres that they generally didn’t visit,” stated MVES founder, president and CEO Gordon Scott Venters In a recent interview (http://ibn.fm/xd9qJ). Disclosing his thoughts on the changing landscape of the VOD industry, Venters noted, “Right in the midst of the pandemic on March 17, 2020, Tubi was bought by Fox/Disney for $440 million. On the coattails the same day, you had Pluto Television bought by Viacom for $330 million.
“Those giant media companies wouldn’t have spent that capital unless they felt that the consumer ingestion of content was going to accelerate at a super-fast rate.”
Along with time-tested and proven growth strategies such as strategic acquisitions, MVES is also integrating social media and consumer approaches in the promotion and distribution of its upcoming films. MVES’s MovieSodes feature, available on its widely-distributed app, features partial distribution of films over an extended time period through the release of separate episodes. In addition to creating an extended buzz around the film, the feature also allows users to upload a video clip to be sent to producers for consideration in upcoming productions.
“This is part of our business model that has never entered the VOD space where people want to be in the motion picture industry and, of course, that has been held captive for a long time by the studio configuration,” Venters explained. “You can click on what’s called our “Audition Submission” button when the model is completed, upload a video clip of yourself and send it to our producers for consideration in our upcoming feature films. We’re going to fracture motion picture manufacturing and just shoot on the weekends where we can be inventive by capturing short clips of content.
“Over 10 weeks, we smash that content together and end up with a feature film for global distribution. It also allows the individual that would want to participate in a feature film the ability to actually capture and get involved with the feature film while it’s being manufactured,” he concluded.
MVES is a first-mover digital disrupter leveraging the expanding VOD sector with a unique business model that could command significant market share. With the consumption of VOD content increasing coupled with the closure of movie theater destinations and other forms of on-site entertainment, the company anticipates that the upward trend will continue in the long term.
With a unique business model capitalizing on the increasing global demand for streaming entertainment content, MVES has the potential to emerge as a unique brand in the industry, realizing high returns on investment as it continues to leverage the changing landscape of video-based entertainment.
For more information, visit the company’s website at www.TheMovieStudio.com.
NOTE TO INVESTORS: The latest news and updates relating to MVES are available in the company’s newsroom at http://ibn.fm/MVES
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