- Friendable has seen consistent growth since the beginning of 2022 with the acquisition of Artist Republik and FeaturedX
- Overall, social engagements for the company increased by 65% for the month of February
- In the future, Friendable plans to expand its unique 360 artist offering to include the Metaverse and NFTs
- The global music distribution services market is expected to reach $1.68 billion by 2030
Friendable (OTC: FDBL), a mobile technology and marketing company, is pleased with the month-over-month growth of its 360-artist offering, announcing increases and trend specific indicators in revenue, distribution orders, and key social metrics that contribute to the growth of the company through its flagship offering, Fan Pass Live artist platform, along with the recent acquisition Artist Republik and FeaturedX. The report refers to February metrics and shows the second month of consistent growth since the acquisition of Artist Republik.
Robert A. Rositano, Jr., CEO of Friendable, commented on these growth metrics, underlining that the combination of service offerings expanding, web properties and mobile apps being updated and sustained integration efforts to make sure all brands and services are clearly represented, has proven to be a winning strategy (https://ibn.fm/uDCop).
“We have focused on the building blocks of a successful foundation, allowing our operations teams to execute as our sales and awareness continue to grow,” Rositano Jr. explained. “The increases below are truly a testament to our team’s continued persistence to be the only and best 360 music artist platform for products, services, livestream, fan engagement, artist revenue growth, and overall launch points for their music careers.”
The company reported key metrics and trending growth indicators as they applied to Fan Pass Live’s Twitter, Instagram, and Facebook for February:
- Overall engagements increased by 65% for the month
- Social impressions saw an increase of 5.6%
- Total engagements increased 65.3%
- The total audience increased 14.2%
- Total net audience growth is up 17.5%
- Twitter net follower growth is up 62.5%
- Instagram net follower growth increased 57.3%
- Total social impressions increased 5.6%
- Twitter impressions saw an increase of 197.7%
- Facebook impressions increased 10.2%
- Total engagement increased by 65.3%
- Twitter engagement increased by 99.1%
- Facebook engagement was up 70.8%
- Instagram engagement increased 17.4%
- Overall engagement rate (per impression) is 56.4%
- Average Revenue Per Day – up 4% organically/pending marketing launch
- Music Tracks Distributed – 132% increase currently – March 2022
The company intends to keep positive growth a key factor going forward. Rositano, Jr. explained that as artists, fans, brands, labels, agents, managers, studios, venues, booking advisors, and partners of all sizes have begun to take notice of Friendable’s 360 platform and technology infrastructure, “our offerings have seen increased traction on all fronts, proving out the highly repeatable and consumable nature of our product and service offerings.”
The company is now beginning to engage opportunities to acquire ‘Metaverse’ real estate for future virtual events as well as finalize its non-fungible token offering to complement its 360 strategies, resulting in its artist members quickly becoming repeat buyers, as evidenced by the company’s positive revenue growth, brand awareness, and social engagement metrics across the board,” Rositano Jr. added.
These metrics and the comprehensive offering Friendable provides, can help position the company in a leading role on the global music distribution services market. This sector generated $911.87 million in revenue in 2020, and is expected to reach $1.68 billion by 2030, growing at a CAGR of 6.2% during the forecast period of 2021 through 2030 (https://ibn.fm/dATMX). Based on the research, the artist-to-fan segment accounted for the highest share in 2020, taking up approximately three-fifths of the global music services market. This segment is expected to grow on its own at a CAGR of 6.9% from 2021 through 2030.
For more information, visit the company’s websites at www.Friendable.com or www.FanPassLive.com.
NOTE TO INVESTORS: The latest news and updates relating to FDBL are available in the company’s newsroom at http://ibn.fm/FDBL
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