If your brand were a rocket, your website would be the launch pad. Without the rocket, the launch pad has no purpose; without the launch pad, the rocket goes nowhere. In today’s market, an appealing, informative, easy-to-find and easy-to-navigate website is the base from which all corporate communications begin their journey.
If someone wants to ride your rocket, though, they need to find it first. That’s becoming increasingly difficult to do as sites and pages on the Web multiply. There are an estimated 1.5 billion websites on the World Wide Web (WWW) today, and the Google Index of the WWW presently comprises about 48 billion web pages. Consequently, search engine optimization (SEO) is an essential feature of commercial sites and pages. SEO strategies ensure that when someone searches for a service or product that you could provide, your brand shows up in the search engine results pages (SERPs). However, achieving top rankings in the SERPs requires authority, relevance and trust.
Search engine rankings are determined by algorithms, but do remember your website and landing pages are primarily meant for humans. Therefore, aesthetic, efficient design is as important as SEO. Your site must have an engaging look and feel, be easy to navigate, load fast and work across many browsers, and have clear “call to action” reminders sprinkled strategically throughout.
This is where the QualityStocks team comes in. From SEO and format to content and imaging, we at QualityStocks can do it all. The QualityStocks team has the knowledge and experience to transform even the weakest website into an enviable marketing tool.
Apps
Mobile apps have become part of daily life for the hundreds of millions of smartphone users around the world. According to AppAnnie, the total number of iOS app downloads in 2016 was 25 billion, while the total number of Android app downloads reached 90 billion in the same year.
For companies, the development and use of apps provides unparalleled mobile marketing opportunities, opening the door to invaluable communication with a target demographic of smartphone users.
There are numerous unique benefits of having your own branded app:
- Initiate modern sales and branding
- Unique consumer engagement
- Build personal relationships with consumers
- Expand brand visibility and market reach
- Maintain consistent consumer communication
- Create brand utility and brand experience
With countless new apps hitting the market each day, the key to making your app standout in the crowd is strategic development and marketing. At QualityStocks, we have the thinkers and developers able to help you create an impressive app that best represents your brand.
