In today’s marketplace, the competition for online sales is fierce. It is vital that you use every available marketing tool to maintain visibility and stay competitive. To do this, you should capitalize on the use of tools such as social media, SEO initiatives, professionally written content and email newsletters to drive ongoing online sales.
Your marketing efforts should be ramped up over the holiday season to take advantage of increased online sales during this period. A study conducted in 2015 showed that, while traditional sales of products fell on Thanksgiving Day, online sales doubled. All indications are that a growing number of people are tapping into the convenience of online shopping from the comfort of their homes. In doing so, they avoid traffic and long lines at checkout points.
Email newsletters are an excellent way to cater to the modern shopper and build customer loyalty by offering specials and discounts online. Branded newsletters can be tailored and distributed to each targeted demographic group. They provide the perfect solution for any business for the regular distribution of news to investors, other stakeholders and consumers.
Newsletter compilers must pay attention to content quality, as well as the design, layout and use of color. Avoid the use of long and wordy newsletters. Studies have shown that people disengage when faced with lengthy communications. Keep them short and include images, video and graphics to grab attention.
QualityStocks has many years of experience in designing and compiling newsletters that deliver results. Give us a call to help you with this marketing drive for your company.