Clubhouse Media Group Inc. (OTC: CMGR) has positioned itself to be the future of social influencer media and marketing. The company’s approach is to create a balance between social media creativity and the business of social media marketing. Clubhouse Media believes this balance can better harness the power, reach and impact of its handpicked Tier-1 social media influencers, while allowing them to collaborate, create and excel. The result is higher content output by influencers and attractive one-stop shops for brands engaging in social influencer marketing. The company’s business operations include management of content creation houses, talent management, brand development, content production services and marketing data analytics services.
The company manages a global network of branded content houses. Each content house has a resident group of social media influencers under contract with Clubhouse Media. Co-located in each house is a production studio with video and photography services, as well as professional management and business incubation. The company offers management, production and deal-making services to its influencers. It also operates an in-house marketing agency, as well as an investment arm for joint ventures and acquisitions of companies in the social media influencer space.
In addition, Clubhouse Media has developed and acquired software, data analytics and predictive analysis tools for analyzing social media ad campaigns, streamlining the process of finding influencers and building optimized budgets for social media marketing spend.
The company’s business model comprises multiple revenue streams, including an agency model through which Clubhouse Media gets 20 percent of all brand deals receiving content from its affiliated influencers; sales of proprietary content produced by influencers under contract to the company; and sales of predictive analytics and data analysis to companies engaged in influencer marketing. As of June 2021, Clubhouse Media has more than 50 influencers under contract with a total combined reach of 313 million followers producing 1.5 billion monthly social impressions via TikTok, Instagram and YouTube.
Clubhouse Media operates content houses in the U.S. and Europe, where chosen influencers live and work together 24/7. Full descriptions of all clubhouses can be found on the company’s website.
As of June 2021, Clubhouse Media’s clubhouses included the following:
- Clubhouse Beverly Hills, the company’s flagship content house.
- Clubhouse Europe, located on the island of Malta in the Mediterranean.
- DanceDome LA, which includes a custom dance studio.
- Society Las Vegas, located just 10 minutes from the world-famous Las Vegas Strip.
- Dobre House, the newest clubhouse, also located in Beverly Hills.
The company’s Doiyen agency represents and helps develop high impact social media partnerships for influencers signed exclusively to the agency’s management. The agency’s influencer clients represent a broader list than the residents at Clubhouse Media’s clubhouses.
Magiclytics™ is Clubhouse Media’s artificial intelligence technology platform. The analyses produced by the software enable brands to more efficiently monetize influencer marketing. Magiclytics employs machine learning AI, together with historical sales data and ad campaign results, to provide more accurate insight into how brands should spend their marketing dollars and with which influencers. The analytics output also allows influencers to approach specific brands and demonstrate with data how the influencer fits with the brand and can improve results within targeted markets.
An estimated $13.8 billion will be spent worldwide on influencer marketing during 2021, according to Influencer Marketing Hub. That’s up from just $1.5 billion in 2015, marking a CAGR of about 44% for the period. The rapid growth trend is expected to continue, although future growth forecasts vary widely. Analysts are trying to better understand companies’ adoption rate in this segment, the decline in use of other marketing segments such as print and the shift of marketing budgets toward spending on influencers.
The Clubhouse Media leadership team is comprised of former Fortune 500 executives, influencers and entertainment media professionals. Collectively, the executive team has a combined 120 years of experience in the media and entertainment industries and a deep background in venture capital and operating startups.
Amir Ben-Yohanan is the CEO of Clubhouse Media. He has 15 years of experience in leadership positions with multinational corporations. He is the founder of a real estate investment and property management company with $300 million in assets and more than 95 multifamily properties.
Chris Young is the President of Clubhouse Media. He is a serial entrepreneur with one reverse takeover exit and one eight-figure acquisition. He is a strategic advisor and Entrepreneur-in-Residence at Venture Funds. He has raised over $50 million in seed and pre-seed money as a startup advisor. Young has more than 10 years as in-house and outside counsel in the media and entertainment industries. He is also a former social media influencer with more than 500,000 combined followers.
Simon Yu is the COO of Clubhouse Media. He is a serial entrepreneur with extensive experience in capital markets and has successfully taken two companies public. He was founder and CEO of Cannabis Strategic Ventures and has compliance and audit experience with multiple public companies.
Harris Tulchin is Senior Executive Vice President and a board member for Clubhouse Media. He has been an entertainment lawyer, producer, author and producer’s representative since 1978. He has been Senior Vice President for Cinema Group, Head of Business Affairs for KCET Television, Senior Counsel for United Artists and Director of Business Affairs at MGM.
Gary Marenzi is a member of the Clubhouse Media board of directors. He is the former President of Paramount International Television, as well as MGM Worldwide Television, and Head of Entertainment Sales and Partnerships for Endeavor Content. He has been a member of the board of the Hollywood Radio and TV Society and served on the executive committee of the National Association of Television Program and Executives.
- Clubhouse Media is increasing the number of its content houses in the U.S. and internationally.
- The company is expanding content creation into areas it has not previously served, like e-gaming and music.
- Multiple revenue streams are in place to monetize Clubhouse Media’s influencer brands in a quickly growing, multi-billion-dollar global social media marketplace.
- The company is further building out its MagicLytics machine learning AI platform.
- Clubhouse Media is developing a digital platform to monetize exclusive content, a concept proven by content-hosting platforms like OnlyFans, Patreon and Cameo.
- The company is increasing its efforts to build or acquire consumer brands.
- Partnerships have already been forged with top global brands including Sony Music Entertainment, Spotify, Companion, Honda Motors, Cover Girl and many more.