On May 23, 2018, we published revised versions of our Privacy Policy and User Agreements. Please read these updated terms and take some time to understand them. Your use of our services is subject to these revised terms.
Yes, I Agree.

Social Media By the Numbers!

Social Media Statistics

  • As of April 2018, total worldwide population was about 7.5 billion
  • At the end of 2017, the internet had over 3.578 billion users
  • By year-end 2017, there were 2.46 billion active social media users
  • 91% of retail brands use two or more social media channels
  • 81% of all SMEs use a social platform
  • Internet users have an average of 7.6 social media accounts
  • Social media users increased by 121 million between Q2 and Q3 2017
  • That means that someone new joins a social media platform every 15 seconds
  • Facebook Messenger and WhatsApp handle 60 billion messages a day

This is WHY Social Media should NOT be overlooked…


Globally

Facebook: 2.2 billion users
Twitter: 320+ million users
WhatsApp: 900+ million users
Pinterest: 100+ million users

YouTube: Over 1 billion users
Instagram: 400+ million users
LinkedIn: 300+ million users
Snapchat: 100+ million users

In America: YouTube is Top Social Media Platform

Percentage of U.S. Adults who use:

YouTube: 73%
Instagram: 35%
Snapchat: 27%
Twitter: 24%

Facebook: 68%
Pinterest: 29%
LinkedIn: 25%
WhatsApp: 22%

Social media business statistics

  • Social networks earned an estimated $8.5 billion from advertising in 2016
  • 38% of organizations planned to spend more than 20% of their total advertising budgets on social media channels in 2016, up from 12.9% the previous year
  • Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter
  • People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger
  • 96% of the people that discuss brands online do not follow those brands’ owned profiles
  • 78% of people who complain to a brand via Twitter expect a response within an hour!

Social video statistics

  • Facebook now sees 8 billion average daily video views from 500 million users
  • Snapchat users watch 6 billion videos every day
  • U.S. adults spend an average of 1 hour, 16 minutes each day watching video on digital devices
  • 78% of people watch online videos every week, 55% watch every day

Facebook statistics

  • Facebook adds 500,000 new users every day; 6 new profiles every second
  • 72% of all online U.S. adults visit Facebook at least once a month
  • The average (median) number of friends is 200
  • Half of internet users who do not use Facebook themselves live with someone who does
  • Of those, 24% say that they look at posts or photos on that person’s account
  • There are 40 million active small business pages, but only 2 million of those businesses pay for advertising
  • Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands

Twitter statistics

  • 500 million people visit Twitter each month without logging in
  • 320 million active Twitter Accounts
  • The average Twitter user has 208 followers, but 391 million accounts have no followers at all
  • There are 500 million Tweets sent each day. That’s 6,000 Tweets every second
  • Twitter’s top 5 markets (countries) account for 50% of all Tweets
  • It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth
  • 65.8% of U.S. companies with 100+ employees use Twitter for marketing
  • 77% of Twitter users feel more positive about a brand when their Tweet has been replied to

LinkedIn statistics

  • LinkedIn has over 400 million members
  • 100 million of those access the site on a monthly basis
  • More than 1 million members have published content on LinkedIn
  • The average CEO has 930 LinkedIn connections
  • Over 3 million companies have created LinkedIn accounts
  • Only 17% of U.S. small businesses use LinkedIn
Market Basics

New to the micro-cap markets?Get answers to your questions about investing in Small-Cap / Micro-Cap Stocks and learn how to protect yourself.

The Basics

Newsletter Publishers

Have an up and coming newsletter and want to be included in our coverage list? Looking to get more coverage and grow subscriptions? Register for coverage.

Register

Public Companies

Are you a Small-Cap / Micro-Cap company looking for coverage? We'd love to hear from you. Fill out our quick contact form or send us a text.

Get Covered