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Social Media By the Numbers!

Social Media Statistics

  • As of April 2018, total worldwide population was about 7.5 billion
  • At the end of 2017, the internet had over 3.578 billion users
  • By year-end 2017, there were 2.46 billion active social media users
  • 91% of retail brands use two or more social media channels
  • 81% of all SMEs use a social platform
  • Internet users have an average of 7.6 social media accounts
  • Social media users increased by 121 million between Q2 and Q3 2017
  • That means that someone new joins a social media platform every 15 seconds
  • Facebook Messenger and WhatsApp handle 60 billion messages a day

This is WHY Social Media should NOT be overlooked…


Facebook: 2.2 billion users
Twitter: 320+ million users
WhatsApp: 900+ million users
Pinterest: 100+ million users

YouTube: Over 1 billion users
Instagram: 400+ million users
LinkedIn: 300+ million users
Snapchat: 100+ million users

In America: YouTube is Top Social Media Platform

Percentage of U.S. Adults who use:

YouTube: 73%
Instagram: 35%
Snapchat: 27%
Twitter: 24%

Facebook: 68%
Pinterest: 29%
LinkedIn: 25%
WhatsApp: 22%

Social media business statistics

  • Social networks earned an estimated $8.5 billion from advertising in 2016
  • 38% of organizations planned to spend more than 20% of their total advertising budgets on social media channels in 2016, up from 12.9% the previous year
  • Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter
  • People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger
  • 96% of the people that discuss brands online do not follow those brands’ owned profiles
  • 78% of people who complain to a brand via Twitter expect a response within an hour!

Social video statistics

  • Facebook now sees 8 billion average daily video views from 500 million users
  • Snapchat users watch 6 billion videos every day
  • U.S. adults spend an average of 1 hour, 16 minutes each day watching video on digital devices
  • 78% of people watch online videos every week, 55% watch every day

Facebook statistics

  • Facebook adds 500,000 new users every day; 6 new profiles every second
  • 72% of all online U.S. adults visit Facebook at least once a month
  • The average (median) number of friends is 200
  • Half of internet users who do not use Facebook themselves live with someone who does
  • Of those, 24% say that they look at posts or photos on that person’s account
  • There are 40 million active small business pages, but only 2 million of those businesses pay for advertising
  • Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands

Twitter statistics

  • 500 million people visit Twitter each month without logging in
  • 320 million active Twitter Accounts
  • The average Twitter user has 208 followers, but 391 million accounts have no followers at all
  • There are 500 million Tweets sent each day. That’s 6,000 Tweets every second
  • Twitter’s top 5 markets (countries) account for 50% of all Tweets
  • It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth
  • 65.8% of U.S. companies with 100+ employees use Twitter for marketing
  • 77% of Twitter users feel more positive about a brand when their Tweet has been replied to

LinkedIn statistics

  • LinkedIn has over 400 million members
  • 100 million of those access the site on a monthly basis
  • More than 1 million members have published content on LinkedIn
  • The average CEO has 930 LinkedIn connections
  • Over 3 million companies have created LinkedIn accounts
  • Only 17% of U.S. small businesses use LinkedIn
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