To increase your top line, you need to boost web traffic to your site. More visits generally translate into greater revenue. Maintaining an active corporate blog is one technique that will increase traffic to your site. It’s a great way to attract new audiences, establish your brand and improve your site’s rankings with the search engines. The result will be more visits and, often, more sales.
Tips for a Successful Blog
Blogs are a way to “talk around” your product or services. Sometimes that is the best way. Today’s sophisticated consumers get turned off by sales pitches. They get enough of that from cookies that track their movement across the Web. Blog posts should adopt a tone that’s more informal than the other content on the site. While informational and professional, discourse should be conversational. This is your opportunity to assure prospective customers that there are real people working behind the scenes.
To find new topics for your blog, start with your core operations and explore various aspects. If you own an automotive repair site, for example, your blog could contain tips on regular auto maintenance. If you own a dental practice, offer information on the latest technologies, on how to care for your teeth and on maintaining a healthy smile. You can also provide product updates and “how-to” articles that offer value to your readers.
Don’t be afraid to inject your own personality into the writing. Allow your charm, dynamism and excitement to permeate your posts. Whether through self-deprecation or exaggerated bluster, display a sense of humor. No one likes a grump who lectures. Entertain. Be memorable, and use specific keywords throughout the writing to improve your search engine rankings.
If your blog posts are consistent, genuine, informative and well written, you can expect people to come back to see what you have to say, and this will build your reputation as an authority in your given field.
Post regularly, at least once per week. While keywords are important, don’t overstuff the blog pieces to the point that the words and phrases are a distraction; today’s standard is around 2% of your copy. However, it’s more important to provide timely, interesting articles than to hit some arbitrary keyword percentage.
Your blog can and should provide visitors with an inside look at your company. This will build a sense of trust in your brand and confidence in the goods you’re offering. In the physical world, we may judge a man by his clothes. However, on the Web, content is king.