The effective use of social media requires a plan that lays out a clear strategy. This plan will serve two important purposes. First, it will provide a record of the actions and milestones that have been decided. Referring to it will help maintain focus. Second, and more importantly, the plan will force you to think about strategy. Thinking is really the crucial aspect of a planning exercise. The written document simply articulates that thinking. As Dwight D. Eisenhower famously said, “Plans are worthless, but planning is everything.”
The content you create should be directed to capturing hearts and minds. We are all, by nature, self-interested. Our survival as a species and as social animals depends on that genetic characteristic. Therefore, content that satisfies our psychological needs will always be favorably received. Therefore, your audience wants much more than a corporate “show-n-tell”. They are looking for entertainment, industry updates, customer service and information on how current news will affect their world… not just information on your brand. As a result, it may be a good idea to position your company site as a hub for information about a niche or industry or some other specialized segment of the market.
Every marketing message is like lighting another candle in a dark place for your brand. However, you don’t need to go it alone. The QualityStocks team can help light the way for your brand, increasing both its visibility and its reach.
If you have an existing social media account, we can help you fine-tune your strategies. If you don’t have one, let’s get started. Our team of social media specialists utilizes the latest tools to create and disseminate your message to your followers, making the biggest impact. Join us; it’s time to light up your brand.
