What is SEO?
Search Engine Optimization (SEO) is a set of techniques that online marketers use to ensure the visibility of your company and brand. It is an essential tool in today’s highly competitive market to ensure that you stay one step ahead of your competition.
When consumers are searching for information through a search engine such as Google, they use a word or phrase, called keywords, in the search box to generate search results. Search results can run to many pages, and most people will not look beyond the second page for links to the information they seek. SEO strives to ensure that you are featured on the first page of search results to gain the most attention.
Studies show that approximately 85 percent of all website traffic originates from the use of SEO. Search engines like Google use algorithms to evaluate and rank content, and these change fairly frequently. This means that your ranking is not permanent, and you need to be up to date with the latest search engine technology and use SEO to maintain your position.
The Importance of Keywords
Sound SEO strategy employs keywords to improve search engine rankings. Keywords are those words or phrases that best describe your company, product or service. These are the words most used by people when searching for specific information.
Keywords relevant to your business must be placed throughout the pages on your website and in all of the content that you publish online to ensure a good ranking by search engines. This cannot be done randomly, and there are several techniques used by SEO experts to optimize search results. One of these is to avoid the over-use of keywords, which can negatively affect rankings.
The use of SEO is not limited to website content or regular blogs and articles published online. It is extremely important in Facebook and LinkedIn ads, pay-per-click (PPC) advertising, press releases, landing pages and any other content posted on the internet.
SEO is a skill that requires the right expertise to ensure the best results for your company. It is a process that cannot be left to chance.
QualityStocks has extensive experience in developing SEO strategies for numerous companies. Call us to discuss how SEO can enhance your search engine rankings, increase your online traffic and improve conversion rates.