Creative messaging is at the heart of the marketing communications that are critical to achieving brand positioning. Marketing messages influence the way people view your company and give them a level of perception regarding your products and services. Get them wrong, and you affect your brand positioning.
There are numerous ways to create effective marketing messages, including web content, press releases, company or campaign slogans, landing pages and social media messages. Every piece of content created should say something about your brand. Marketers need to ensure that messaging is consistent with your advertising strategy to most effectively promote the company, attract potential investors and impress stakeholders.
Marketing messages don’t have to be profound or complicated. On the contrary, many of the most successful taglines in history have been short and sweet. Some of the most memorable and effective marketing slogans over the years include:
De Beers: A diamond is forever!
KFC: Finger Lickin’ Good!
Rice Krispies: Snap! Crackle! Pop!
McDonald’s: I’m Lovin’ It!
These slogans are simple, yet catchy and evoke immediate brand association. Having established this successful association, marketers ensure that they repeat the core message throughout every part of their marketing campaigns.
The development of a brand personality is something that we at QualityStocks do in consultation with you. Through collaboration, we can identify consumer insights and formulate your company’s value proposition. By establishing both short- and long-term goals, we can develop a clear marketing campaign.
Our creative team has the talent to develop unique messaging for your advertising and marketing campaigns. We then communicate these creative messages through various channels to drive brand awareness and build reputation.