SEGG Media (NASDAQ: SEGG, LTRYW), a global leader in sports, entertainment, and gaming, announced new motorsport initiatives for its Sports.com brand, underscoring motorsport as a key growth pillar. With the global motorsport market projected to expand by more than $10 billion by 2029, Sports.com aims to unite diverse fan bases through a single platform. At Daytona International Speedway, SEGG Media executives met with senior NASCAR officials alongside Veloce Esports Group Ltd. to discuss content rights, sponsorship frameworks, and leveraging Veloce’s digital reach to expand NASCAR’s global footprint. The talks focused on enhancing digital fan engagement, creating new sponsorship pathways, and delivering short-form and behind-the-scenes content to strengthen NASCAR’s connection with younger and international audiences.
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About SEGG Media Corporation
SEGG Media (NASDAQ: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
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