In the 3 years since it was founded, Rudy Nutrition, Inc. (RUNU.PK) has the infrastructure and focus that many more senior companies can only dream about.
Rudy Nutrition has a leadership group that has the industry know-how to get the job done. The Advisory Board consists of a number of Beverage and Nutrition Industry experts and is led by Rear Admiral Delaney, a well-respected and decorated member of the US Navy. An interesting note is the Advisory Board and Management Team are not receiving any salary at this time, according to the company. This move by the senior members of Rudy Nutrition says quite a bit about their commitment to the company and their belief in the product.
Rudy Nutrition is expected to see sales of $10 million within the next 3 years. With the agreements with Vistar and 6 other major distributorships in place, Rudy Nutrition has secured sales and distribution throughout the 50 states. On Tuesday, March 11, the company officially teamed up with Canteen Franchise Group to market and distribute the beverages into vending machines nationwide. This is definitely a solid base to get the product out to consumers. Oftentimes, new companies stumble when it comes to finding the right distribution channels for their product. This is a hurdle that Rudy Nutrition has successfully negotiated.
The current Rudy product line focuses on the ‘new age beverages’ targeted to hydrate active consumers. The beverages currently come in four of the best selling flavors on the market today: Blue Fuel, Fruit Punch Blast, Citrus Slam, and Orange Lift. The Rudy branded formulations each have a high level of vitamins, electrolytes, carbohydrates and xylitol, while maintaining lower levels of sugar and salt content. In the future, beverages will not be the only focus. The company is also currently developing a power bar and other low calorie health snacks.
For now, the focus is clear. The Rudy beverages have been market tested and refined. The distribution channel agreements are signed. And Rudy Nutrition looks ready to launch itself nationwide.
Rudy Nutrition, Inc. was founded by Notre Dame sports legend Daniel “Rudy” Ruettiger and is based in Las Vegas, Nevada. The company manufactures health conscious beverages and snacks for parents, kids, and athletes who all looking for great tasting alternatives.
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